Thanks to our responsive and reliable online panel in DR Congo we are able to collect consumption insights to help marketers make informed decisions to grow their business.
Robust quality in our online panel in DR Congo
With our online samples in DRC, you can find out about the Congolese consumption behaviors and tendencies of products, services and much more. Therefore, this can help your business reach another level when it comes to understanding your customers, leaving room for growth, development and insights.
Targeting consumers with our consumer panel in DR Congo
At Sagaci Research we provide specific targets in order to make your market research even more accurate. Check below the possibilities:
Location (Regions: Urban x Rural, Cities: Kinshasa, Likasi, Goma, etc…)
Household details (number and age of kids, kids under 18 years old, etc…)
FMCG categories (food & non-food)
Owners of appliances, electronics or vehicles
Financial products and insurance
Benefits of our online panel in DR Congo
Quality
Our algorithm checks the quality of our panelists
Engaged
Strategies on a daily basis to keep the panel engaged
Mobile
Which allow us to have answers in a few hours…
Reactive
Comparable multi-country studies.
Specifc
Detailed answers to your questions
Trustful
Only real members in our panel
More about our online sample in DR Congo
In the Democratic Republic of Congo, we can zoom in on many FMCG category consumption and purchase data. For instance, recent numbers in the oral care category show that only 32% of our representative panel members have used oral care products in the last 4 weeks. Women use the category significantly more than men (44% vs. 19%). Most importantly, the 36-45 are using it the most compared to other age groups while a third of users buy their products in kiosks, more than in supermarkets.
Are you interested to learn more about our insights in DR Congo using the online panels? Check our blog for more!
Panel Demographics in DR Congo
Country population
88 million
Urban
92 %
Rural
8 %
Smartphone penetration
~ 20%
Questions about feasibility and costs in DR Congo?
Reach out to our team now
More about our sample provider in DR Congo
-
Energy drinks market in Africa: growth and penetration insights
Curious about the growth of the energy drinks market in Africa? Wondering which brands are winning over consumers? We’ve got you covered. In this article, we dive into the African countries experiencing significant growth, backed by data from the SagaCube consumption tracker. Plus, we tap into our extensive Product Insights platform—with over 4,600 SKUs captured—to
17/03/2025 -
Benchmarking African insurance brands: key insights from SagaBrand
African insurance brands performance is key in Africa’s growing insurance industry, where customer satisfaction and brand recommendation drive long-term success. With growing competition and increasing consumer expectations, insurance companies in Africa must consistently monitor their brand perception to remain competitive. How can African insurance companies measure brand performance effectively? SagaBrand, Sagaci Research’s African insurance brands
27/02/2025 -
African Food and Beverage market: exploring consumer insights with the MealScope study
The African food and beverage market is rapidly evolving, and understanding what African consumers truly eat and drink throughout the day is essential for F&B brands seeking to stay competitive. The Africa MealScope study is an immersive research initiative designed to uncover the full spectrum of food and beverage categories in African homes. From breakfast
26/02/2025 -
Tracking African bank performance with SagaBrand
In Africa’s fast-evolving financial landscape, bank performance tracking is essential for understanding market trends, customer trust, and competitive positioning. With increasing competition, shifting consumer expectations, and the rise of digital banking and neobanks, financial institutions need reliable data to stay ahead. SagaBrand, Sagaci Research’s brand health tracker, provides real-time insights into bank performance across multiple
21/02/2025