The online panel in Morocco is mobile based to ensure deep reach and fast turnaround times.
Our consumer panel and data collection capabilities helps businesses understand consumers across the Moroccan country.


Online market research solutions in Africa
Thanks to our product, we can help you get quick and reliable answers on the Moroccan consumer. Online market research increases data accuracy and reduces potential for errors as our panelists enter their responses themselves in their own time.
We can easily target specific demographics given the size of the panel while project setup is significantly more seamless, flexible and agile than with traditional research.
How can you target specific respondents using consumer panel in Morocco?
With our online panels in Morocco, we can collect daily data from more than 20,000 consumers. As in this country the smartphone penetration is around 70%, you can have fast results on consumption behavior, brand health, brand competitors and much more.
An idea of how our online panels in Morocco can help you
Do you want to know more about the performance of Foodservice brands in Morocco 2022 using our sample provider?
Clarity to make wise business oriented decisions
If you have a specific need for your brand, our online sample in Morocco can help you have clarity to make wise market oriented decisions. If you are looking to reach consumers in Casablanca, Rabat, Tanger or Marrakech, we can help.
You can target by age, location, profile, consumption habits… With this tool, everything is possible.
Are you trying to better understand and model the market size across African countries, especially Morocco? Trying to figure out which products are popular and by whom? Read more about the Moroccan country in our blog.
Panel Demographics in Morocco
Country population
37 million
Urban
91 %
Rural
8 %
Smartphone penetration
~ 70%
Get started with our online panel
Reach out to our team now to request feasibility and costs

Our insights from consumer panel in Morocco
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Retail execution in Africa: five mistakes FMCG brands make at shelf level
Retail execution in Africa is where FMCG strategies either hold up or fall apart. Distribution plans, pricing decisions, and visibility investments all depend on what the audit is actually measuring. And in African markets, where retail is fragmented and informal trade dominant, standard approaches often miss the picture. Poor retail execution rarely comes from a
08/06/2026 -
Top FMCG products in Nigeria: consumer goods ranking and insights
Nigeria is Africa’s largest consumer market, with over 220 million people and one of the continent’s most dynamic retail landscapes. Yet understanding which products actually dominate Nigerian households can be difficult. Much of the country’s FMCG consumption happens through informal channels (open markets, roadside kiosks, neighbourhood traders), which is why panel-based data captured directly by
02/06/2026 -
Inside Africa’s largest panel: scope, quality and what it means for your research
Six years ago, Sagaci Research built its first panel, consisting of members in a handful of strategic African markets (Kenya, South Africa, Nigeria, etc). Today, SagaPoll is the backbone of the largest proprietary panel on the continent, with 645,000 active members spanning 30+ African countries. What this scale makes possible for your research Three things
19/05/2026 -
Top supermarkets in South Africa: what the data reveals about preference, satisfaction and brand positioning
South Africa’s supermarket sector is one of the most competitive retail landscapes on the continent. According to Statistics South Africa — Retail Trade Sales, December 2025, retail trade sales grew by 3.7% in 2025 (vs. 2024). The top supermarkets in South Africa are competing hard to capture every rand of that growth. In a market
06/05/2026

