Access our online panel in 34 countries across Africa.

Our online panel and data collection capabilities helps businesses understand consumers across the continent.

Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

online-panel-africa

Representative consumer panel in Africa with a robust quality

With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our online sample in Africa?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)

Why should you trust our online panel in Africa?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :

Reach

Access customers in 34 countries through a simple point of contact

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Download our panel book now!

Do you want to know the number of members in our online sample in Africa?

Download now

Get started

Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from consumer panel in Africa

  • SagaPoll Community Project 2023: Results

    The results of the SagaPoll Community Project 2023 are in… Read below to find out the winning project, and how SagaPoll, in collaboration with Sagaci Research, will provide support this year. What better way to celebrate the month of love, than for more than 20,000 SagaPollers to share their love for 33 well-deserving community projects

    31/03/2023
  • Stimorol tops Gum brands in South Africa on customer satisfaction

    Wondering which are the best gum brands in South Africa in terms of customer satisfaction? SagaBrand, the Brand Health Tracker in South Africa, can provide the answer. Read on to discover gum consumer feedback collected in February 2023 from our online panel in South Africa. Ranking of the top Gum brands in South Africa  We

    30/03/2023
  • Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent

    Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results

    22/03/2023
  • A comprehensive profile of the Make-up user in Ivory Coast

    The Make-Up user in Ivory Coast is worth exploring in the context of a booming Beauty industry in the West African country. International players are competing with an increasing number of local brands and products. These are more and more made with natural ingredients and are gaining popularity in the Ivory Coast cosmetics market.  SagaCube,

    08/03/2023