Access our online panel in 34 countries across Africa.

Our online panel and data collection capabilities helps businesses understand consumers across the continent.

Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

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Representative consumer panel in Africa with a robust quality

With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our online sample in Africa?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)

Why should you trust our online panel in Africa?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

See it below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :

Reach

Access customers in 34 countries through a simple point of contact

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Download our panel book now!

Do you want to know the number of members in our online sample in Africa, in country?

Download now

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Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from consumer panel in Africa

  • The best Insurance companies in Tanzania for Customer Satisfaction in July 2022

    Tanzania boasts a crowded insurance market with over dozens of players. So, which are the best insurance companies in Tanzania in the eyes of consumers? In July 2022, we asked our online panel in Tanzania to tell us how satisfied they are with their insurance company. Find out in this article the ranking of insurance

    18/08/2022
  • The best insurance companies in Uganda for Customer Satisfaction in July 2022

    The insurance sector in Africa is expected to grow significantly in the coming years. As such it is critical for players in the sector to stay ahead of the game to secure clients and market share. To identify the best insurance companies in Uganda, we checked the latest feedback from SagaBrand, our continuous Brand Health

    12/08/2022
  • Preferred CSD brand in Africa: Coca Cola or Pepsi?

    In the long standing battle between the two iconic soft drink brands, Coca Cola and Pepsi, what is the preferred CSD brand in Africa? We recently asked our SagaPoll online research panel to tell us which one they prefer between the two. Read on for the results across the continent, the reasons behind their preference

    03/08/2022
  • Best adverts in South Africa in July 2022

    Wondering which are the best adverts in South Africa? We asked our SagaPoll panel across Africa to name the last advert they recalled seeing. This is what members of our online panel in South Africa told us. In South Africa, over 1,000 respondents gave their top of mind ad-recall. Fast-food giant, KFC, was first to

    29/07/2022