Online panel in Burkina Faso

Our online panel in Burkina Faso will allow your brand to have thousands of respondents, with results available in a few days.

If you are looking for understand consumers across the African continent, check below the benefits of our online research in Burkina Faso.

Online research in Burkina Faso 

For anyone interested in getting more information about the Burkinabé consumer, our online sample in Burkina Faso is here to help. It assesses more than 125 brands on a daily basis and across the main cities (Ouagadougou, Bobo-Dioulasso, Koudougou, etc).

With thousands of members, we are able to gather relevant information about brands and consumption habits, thanks to the responsiveness of our consumer panel in Africa. 

Why should you trust our sample provider in Burkina Faso?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Benefits of our online panel in Burkina Faso

Easy

Access customers across the country through a simple click

Detailed

Trusted and engaged members providing high-quality answers

Inclusive

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

On time

Gather massive amounts of data in a short-time frame

On point

Leverage profiling data to target specific groups

Rapid

Quick-turn around times and accelerated fieldwork

What information can you get from our online sample in Africa?

Our online panel in Burkina Faso revealed for example that, in the Cosmetics and Beauty category, fragrance usage is mostly by females (35%). Yet 26% of male panelists have also used fragrance in the last 4 weeks. Data shows also that fragrances usage increases with age, is more popular among urban panelists and that fragrances in Burkina Faso are mostly bought in supermarkets (30%) and open-air markets (25%). 

If you are looking for this kind of FMCG consumer insights in Burkina Faso, get in touch here to learn how our online panel can help you. You can also check our blog for more!

Panel Demographics in Burkina Faso

Country population

21 million

Urban

70 %

Rural

30 %

Smartphone penetration

~ 30%

By Age groups

18 to 25 64%
26 to 35 26%
36 to 45 4%
46 to 55 1%
Above 55 0%

By Gender

Male 92%
Female 8%

By Socioeconomic Classification

A 7%
B 8%
C1 9%
C2 9%
D 32%
E 30%
N/A 5%

Reach out to us to start with our online panel in Burkina Faso

For more information or to receive a personalized quote, send an email to contact@sagaciresearch.com. Alternatively, contact us using the form below.

More insights from our consumer panels in Africa

  • The guide to sourcing a reliable sample provider in Africa

    Finding a reliable online sample provider in Africa is essential for businesses looking for a solid consumer research panel on the continent. This guide explores key considerations for choosing a trusted data partner, going over the importance of in-depth consumer profiling, data quality, or responsive operations.  In-depth profiling for accurate insights First, when assessing the

    26/03/2024
  • Women’s Day in Africa: Insights on Gender Equality & Empowerment in 2024

    We took the opportunity of International Women’s Day on 8th March to survey members of SagaPoll, the pan-African online community, about issues faced by young women across the continent.  In a matter of a day, over 15,000 respondents of both genders from 36 countries shared their personal opinion. Here are some of the key highlights

    14/03/2024
  • Consumer Trends in Nigeria in 2024: Insights from our Shopper Panel

    Explore with us the consumer trends in Nigeria for 2024. A few days ago we asked members of our online panel in Nigeria to share with us, on the spot, the content of their shopping basket. Via the SagaPoll app, hundreds of consumers scanned the packaged goods they had bought, took a picture and included

    08/03/2024
  • Retail audit in DRC reveals strong regional patterns in the laundry category 

    Results from the latest retail audit in DRC / Democratic Republic of Congo, conducted by the Sagaci Research Trade team, shed light on strong regional patterns in supply chain dynamics and sourcing strategies in the country.  Indeed, the vast geography of the country, coupled with deep regional differences hindering cross-regional trade, has led to distinctive

    28/02/2024