Online panel in Côte d’Ivoire

Conducting online research in Côte d’Ivoire has many benefits when done right. Thanks to our engaged and representative consumer panel of thousands of members  we are able to run research projects in a fast and cost effective manner.

It allows for easy tracking of trends and consumer behavior changes around a large number of product categories, brands and topics. 

Representative online panel in Côte d’Ivoire with a robust quality

 

During a period of time, we ask consumers to share their opinions about brands in Côte d’Ivoire. Based on their responses, we can put together a report with reliable data, from real panelists based across the country (Abidjan, Bouaké, Yamoussoukro, etc), from all ages, gender and with different consumption habits.

Up-to-date consumer perceptions with our sample provider in Africa

By using our proprietary online panel in Côte d’Ivoire you can take your business to another level. On a daily basis, consumers of all ages, social-economic classes and locations across Africa, respond to our brand surveys. As a result, we can provide our clients with unique insights into up-to-date consumer perceptions and attitudes towards brands across a wide-range of product categories.

Benefits of our consumer panel in Côte d’Ivoire

Diversified

Members recruitment channels: Advertising campaigns, social-network influencers, offline ambassadors, etc

Detailed

All panelists profiled during initial sign-up

Engaged

Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them

Trustful

Panel sign-up with the members’ Google / Android account (unique)

Targeted

Leverage profiling data to target specific groups

Quality

Panelists are scored based on the quality of their answers. Priority is given to higher-score panelists.

How can our online panel in Côte d’Ivoire give you insights?

In a study conducted to discover the best recommended dairy brands in Côte d’Ivoire, we found that unlike in certain countries on the continent, where the dairy markets are more localized, in Côte d’Ivoire the international players seem to be a firm favorite, perhaps due to lack of local production and less difficulties and costs importing these foreign products. Resourceful insights like this can help your brand succeed in different markets. 

Curious to learn more about our insights in  Côte d’Ivoire using the online panel? Check our blog for more!

Panel Demographics in Côte d’Ivoire

Country population

26 million

Urban

88 %

Rural

12 %

Smartphone penetration

~ 40%

By Age groups

18 to 25 52%
26 to 35 25%
36 to 45 11%
46 to 55 3%
Above 55 1%

By Gender

Male 77%
Female 23%

By Socioeconomic Classification

A 13%
B 11%
C1 12%
C2 10%
D 26%
E 22%
N/A 6%

Get started with our online panel in Côte d’Ivoire

Reach out to our team now to request feasibility and costs

Our insights from online panels

  • The top 8 essentials for ensuring data quality in online panels in Africa

    Why it matters  Ensuring data quality in online panels in Africa is crucial for businesses and organizations to make well-informed decisions in the continent. Diverse cultures, languages, and varying levels of digital access present unique challenges, making robust data quality practices even more critical. By implementing the following essentials with our pan-African online panel SagaPoll,

    27/01/2025
  • Behind the scenes of Qualitative Research in Africa with Phindiwe Kumalo of Sagaci Research

    Today, we sit down with Phindiwe Kumalo from the Qualitative team at Sagaci Research to explore the nuances of conducting qualitative research in Africa. From understanding diverse consumer behaviours to overcoming cultural and logistical challenges, she shares valuable insights into what makes this work both unique and impactful. Q: Can you tell us about your

    17/01/2025
  • Top banks in South Africa for customer satisfaction in 2024 by SagaBrand tracker 

    Today we uncover the top banks in South Africa for 2024. This is based on insights from SagaBrand, the largest pan-African brand tracking tool.  The South African personal banking industry serves both tech-savvy urban consumers and underbanked rural populations. Dominated by “The Big Four”—Standard Bank, FNB, Absa, and Nedbank—the market is increasingly challenged by disruptors.

    13/01/2025
  • The most underrated FMCG brands in Africa 2024: top consumer favourites

    Most admired brands are often in the spotlight, but what do consumers actually buy? In a market where global giants frequently dominate, many of the top FMCG brands in Africa tend to be underrated, but surprisingly popular. These local brands are meeting local needs and preferences. They are carving out a niche across key consumer

    07/01/2025