Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
|West and Central Africa
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 25 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand image, satisfaction and recommendation
What does SagaBrand track?
Positive Echo / Negative Echo
Good Quality / Poor Quality
Satisfaction / Dissatisfaction
Recommendation / Avoid
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable datasets in XLS or CSV format
Our insights from SagaBrand, our brand performance and brand health tool
When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular07/11/2023
In this article, we focus on juice consumers in Africa, more specifically Présséa consumers in West Africa. Owned by the Kirène Group, Présséa was recently elected the most preferred juice brand in Africa based on SagaBrand, the Brand Health Tracker tool in Africa. With a leading position in its core markets of Senegal and Côte02/11/2023
Today we explore the top juice brands in Africa, based on consumer feedback from SagaBrand, the Brand Health Tracker in Africa. We surveyed our online panel members across the continent to gauge their preference for the juice brands they know. This Preference assessment is one of the 16 Key Performance Indicators (KPIs) that we track24/10/2023
Unveiling the Top 25 brands in Morocco Today we look at the Top 25 brands in Morocco based on consumers’ feedback from SagaBrand, the Brand Health Tracker in Africa. We asked members of our online panel in Morocco which brands, among the ones they know, they perceive as of Good Quality. This is one of04/10/2023