Track your brand performance in Africa. Continuously.

Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.

brand-performance-africa-5

Categories

Consumer Goods / FMCG

Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers

Services

Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services

Countries

North Africa
Algeria
Egypt
Morocco
East Africa
Kenya
Tanzania
Uganda
Rwanda
West and Central Africa
Benin
Burkina Faso
Cameroon
DR Congo
Congo
Côte d’Ivoire
Gabon
Ghana
Guinea
Mali
Nigeria
Senegal
Togo
Southern Africa
Angola
Mozambique
South Africa
Zambia
Zimbabwe

Frequency

Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data on your brand performance in Africa!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 25 indicators for your brand and competitors

Gives you immediate insights on your brand health and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand health

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

A brand tracking tool can be your best ally

Download our white paper on how to measure your brand health performance in Africa.

Download now

brand-performance-africa-6

Immediate online access to collected data on your brand performance and brand health

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand, our brand performance and brand health tool

  • 5 benefits of conducting online surveys in Africa

    When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular

    07/11/2023
  • Profiling juice consumers in Africa: focus on Présséa

    In this article, we focus on juice consumers in Africa, more specifically Présséa consumers in West Africa. Owned by the Kirène Group, Présséa was recently elected the most preferred juice brand in Africa based on SagaBrand, the Brand Health Tracker tool in Africa. With a leading position in its core markets of Senegal and Côte

    02/11/2023
  • Top juice brands in Africa

    Today we explore the top juice brands in Africa, based on consumer feedback from SagaBrand, the Brand Health Tracker in Africa. We surveyed our online panel members across the continent to gauge their preference for the juice brands they know. This Preference assessment is one of the 16 Key Performance Indicators (KPIs) that we track

    24/10/2023
  • Top 25 brands in Morocco in 2023

    Unveiling the Top 25 brands in Morocco Today we look at the Top 25 brands in Morocco based on consumers’ feedback from SagaBrand, the Brand Health Tracker in Africa. We asked members of our online panel in Morocco which brands, among the ones they know, they perceive as of Good Quality. This is one of

    04/10/2023