Track your brand performance in Africa. Continuously.

Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.

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Categories

Consumer Goods / FMCG

Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers

Services

Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services

Countries

North Africa
Egypt
Morocco
East Africa
Ethiopia
Kenya
Tanzania
Uganda
West and Central Africa
Benin
Burkina Faso
Cameroon
Gabon
Ghana
Guinea
Ivory Coast
Nigeria
Senegal
Togo
Southern Africa
Angola
Mozambique
South Africa
Zambia
Zimbabwe

Frequency

Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data on your brand performance in Africa!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 16 indicators for your brand and competitors

Gives you immediate insights on your brand health and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand health

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

A brand tracking tool can be your best ally

Download our white paper on how to measure your brand health performance in Africa.

Download now

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Immediate online access to collected data on your brand performance and brand health

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand, our brand performance and brand health tool

  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

    06/09/2022
  • The best Insurance companies in Tanzania for Customer Satisfaction in July 2022

    Tanzania boasts a crowded insurance market with over dozens of players. So, which are the best insurance companies in Tanzania in the eyes of consumers? In July 2022, we asked our online panel in Tanzania to tell us how satisfied they are with their insurance company. Find out in this article the ranking of insurance

    18/08/2022
  • The best insurance companies in Uganda for Customer Satisfaction in July 2022

    The insurance sector in Africa is expected to grow significantly in the coming years. As such it is critical for players in the sector to stay ahead of the game to secure clients and market share. To identify the best insurance companies in Uganda, we checked the latest feedback from SagaBrand, our continuous Brand Health

    12/08/2022
  • The top banks in Zambia for customer satisfaction

    Wondering which banks consumers consider to be the top banks in Zambia in 2022 in terms of satisfaction? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Zambia and the ranking of the best banks in Zambia in April

    12/07/2022