Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Egypt Morocco |
East Africa Ethiopia Kenya Tanzania Uganda |
| West and Central Africa Benin Burkina Faso Cameroon Gabon Ghana Guinea Ivory Coast Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 16 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Heineken vs Guinness: which is Africa’s favourite beer brand?
Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred. Across the continent, the
06/09/2022 -
The best Insurance companies in Tanzania for Customer Satisfaction in July 2022
Tanzania boasts a crowded insurance market with over dozens of players. So, which are the best insurance companies in Tanzania in the eyes of consumers? In July 2022, we asked our online panel in Tanzania to tell us how satisfied they are with their insurance company. Find out in this article the ranking of insurance
18/08/2022 -
The best insurance companies in Uganda for Customer Satisfaction in July 2022
The insurance sector in Africa is expected to grow significantly in the coming years. As such it is critical for players in the sector to stay ahead of the game to secure clients and market share. To identify the best insurance companies in Uganda, we checked the latest feedback from SagaBrand, our continuous Brand Health
12/08/2022 -
The top banks in Zambia for customer satisfaction
Wondering which banks consumers consider to be the top banks in Zambia in 2022 in terms of satisfaction? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Zambia and the ranking of the best banks in Zambia in April
12/07/2022