Track your brand performance across Africa. Continuously.

Use our SagaBrand product to track your brand performance and brand health across 19 African countries and visualize insights and data, all in one place.



Consumer Goods / FMCG

Dairy, Spirits, Beer, Water, Juices & Soft Drinks, Confectionery & Snacks, Rice Pasta and Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Cafés & Restaurants, Grocery Retail, Sportswear & Fashion, Beauty & Personal Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Streaming Movies & Music, Media TV Radio & Print, Electronics, Car Manufacturers


Airlines, Telecom, Insurance, Banks & Financial Services, Transportation & Delivery


North Africa
East Africa
West and Central Africa
DR Congo
Ivory Coast
Southern Africa
South Africa


Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data on your brand performance!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 14 indicators for your brand and competitors

Gives you immediate insights on your brand health and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand health

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics


Immediate online access to collected data on your brand performance and brand health

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand, our brand performance and brand health tool

  • South Africa’s top mobile phone brands 2021

    With Christmas around the corner, we’ve gathered the results from our October SagaBrand surveys to share the top mobile phone / cell phone brands in South Africa, directly from the perspective of consumers. Top 3 recommended cell phone brands in South Africa Across the 14 KPIs tracked in SagaBrand (read more), Samsung, Apple and Huawei

  • Nigeria’s best known foodservice brands

    The October SagaBrand results are out for foodservice in Nigeria. Find out below which restaurant and fast food chains were most known… and which are still to be discovered by the masses. Why does brand awareness matter? Measuring the awareness of your brand and your competitors is the crucial first stage of your marketing strategy.

  • SagaBrand: Beauty & Personal Care in Senegal

    In this article, we explain the What? Why? Where? and How? of SagaBrand. We then share recent results from Beauty & Personal Care in Senegal, in which 82% of our panel reported that they believe NIVEA represents good quality. What is SagaBrand? SagaBrand is our continuous brand health performance tracking tool. For brands in over

  • Ariel takes the lead as Kenya’s preferred detergent

    In Kenya, 38% of respondents chose Ariel as their preferred detergent. Sunlight was the nation’s next favourite – with 29% preferring the brand out of all those they had ever used. The results arrive from the October SagaBrand survey, in which our proprietary panel provided their opinions about brands in Kenya. The panel reflects the