Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Egypt Morocco |
East Africa Ethiopia Kenya Tanzania Uganda |
| West and Central Africa Benin Burkina Faso Cameroon Gabon Ghana Guinea Ivory Coast Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 16 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Stimorol tops Gum brands in South Africa on customer satisfaction
Wondering which are the best gum brands in South Africa in terms of customer satisfaction? SagaBrand, the Brand Health Tracker in South Africa, can provide the answer. Read on to discover gum consumer feedback collected in February 2023 from our online panel in South Africa. Ranking of the top Gum brands in South Africa We
30/03/2023 -
From D’jino to Sprite: ranking the most popular Soft Drinks in Cameroon
As we continue to explore African consumers’ favourite brands, today we look at the non-alcoholic beverages category with the most popular soft drinks brands in Cameroon in 2022. The soda market in Cameroon is expanding and is the scene of intense competition between local businesses and big international players. This creates a very dynamic environment,
10/02/2023 -
Top Recommended Beer Brands in Nigeria
A recent SagaBrand survey shows that, among the main beer brands in Nigeria, Guinness is the most recommended beer (in terms of recommendation score). Over 700 members of our online panel in Nigeria shared their views on Nigerian beers brands. We asked panellists to tell us which brand, among the beer brands they have ever
02/02/2023 -
Consumers favourite banks in Kenya revealed
This article is exploring consumers’ favourite banks in Kenya in 2022 as the Kenya banking industry has seen steady growth in recent years. It has also gone through a number of important changes. The most notable one might be the increasing use of technology (mobile banking and digital platforms), to expand access to financial services
24/01/2023