{"id":26654,"date":"2025-08-08T12:52:05","date_gmt":"2025-08-08T10:52:05","guid":{"rendered":"https:\/\/sagaciresearch.com\/le-marche-de-la-confiserie-en-afrique-principaux-pays-marques-et-tendances-de-consommation\/"},"modified":"2025-09-09T12:15:08","modified_gmt":"2025-09-09T10:15:08","slug":"marche-de-la-confiserie-en-afrique","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/","title":{"rendered":"Le march\u00e9 de la confiserie en Afrique : principaux pays, marques et tendances de consommation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Quel_est_le_marche_qui_offre_la_plus_large_gamme_de_marques_de_confiserie_en_Afrique\" >Quel est le march\u00e9 qui offre la plus large gamme de marques de confiserie en Afrique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Quelles_sont_les_categories_de_confiserie_les_plus_populaires_en_Afrique\" >Quelles sont les cat\u00e9gories de confiserie les plus populaires en Afrique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Quelles_sont_les_principales_marques_de_confiserie_sur_les_marches_africains\" >Quelles sont les principales marques de confiserie sur les march\u00e9s africains ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Principales_caracteristiques_demographiques_des_consommateurs_de_Cadbury_en_Afrique_du_Sud\" >Principales caract\u00e9ristiques d\u00e9mographiques des consommateurs de Cadbury en Afrique du Sud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Le_produit_Cadbury_le_plus_populaire_en_Afrique_du_Sud_Lunch_Bar_en_tete\" >Le produit Cadbury le plus populaire en Afrique du Sud : Lunch Bar en t\u00eate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/#Vous_voulez_en_savoir_plus_sur_le_marche_de_la_confiserie_en_Afrique\" >Vous voulez en savoir plus sur le march\u00e9 de la confiserie en Afrique ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le march\u00e9 africain de la confiserie est en plein essor, avec une forte concurrence entre marques locales et internationales dans le chocolat, le chewing-gum et les bonbons.<br><\/p>\n\n\n\n<p>Mais quels sont les march\u00e9s africains o\u00f9 le secteur de la confiserie est le plus d\u00e9velopp\u00e9 ? Au sein de chaque march\u00e9, quelles sont les sous-cat\u00e9gories pr\u00e9f\u00e9r\u00e9es des consommateurs ? Quelles sont les marques qui se distinguent ? Et qui sont les consommateurs de certaines marques ?     <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 SagaProduct, nous r\u00e9pondons \u00e0 ces questions et d\u00e9voilons les principales caract\u00e9ristiques du march\u00e9 de la confiserie en Afrique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quel_est_le_marche_qui_offre_la_plus_large_gamme_de_marques_de_confiserie_en_Afrique\"><\/span><strong>Quel est le march\u00e9 qui offre la plus large gamme de marques de confiserie en Afrique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nos membres scannent les codes-barres de leurs achats, alimentant SagaProduct, une base de donn\u00e9es qui suit la dynamique des cat\u00e9gories, dont la confiserie.<br><\/p>\n\n\n\n<p>Selon les insights de SagaProduct, les march\u00e9s africains qui comptent le plus grand nombre de marques de confiserie scann\u00e9es sont l&rsquo;\u00c9gypte, le Cameroun, le Mozambique, le Nigeria et l&rsquo;Afrique du Sud.<\/p>\n\n\n\n<p>Ces pays se distinguent par la grande vari\u00e9t\u00e9 de leurs marques, ce qui souligne leur importance strat\u00e9gique pour les fabricants et les distributeurs de produits de grande consommation qui cherchent \u00e0 se d\u00e9velopper sur le segment de la confiserie en Afrique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-1024x576.png\" alt=\"Zoom sur les plus grands march\u00e9s de la confiserie en Afrique -  Sagaci Research\" class=\"wp-image-29556\" style=\"width:1050px;height:auto\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-1536x864.png 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zoom sur les plus grands march\u00e9s de la confiserie en Afrique<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&#038;show=download&#038;source=Confectionery%20Aug25%20FR%20&#038;file=\/\/2025\/08\/Marche-de-la-confiserie-en-Afrique-Aug-2025.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_categories_de_confiserie_les_plus_populaires_en_Afrique\"><\/span><strong>Quelles sont les cat\u00e9gories de confiserie les plus populaires en Afrique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Toutes les friandises ne sont pas \u00e9gales en Afrique. Dans des pays comme l&rsquo;<strong>\u00c9gypte et le Maroc<\/strong>, le <strong>chocolat<\/strong> arrive en t\u00eate. Au <strong>Kenya<\/strong>, le <strong>chewing-gum<\/strong> domine, tandis qu\u2019en Afrique du Sud l\u2019int\u00e9r\u00eat des consommateurs se r\u00e9partit entre chocolat, bonbons et chewing-gum.<br><\/p>\n\n\n\n<p>Ce type d&rsquo;informations sp\u00e9cifiques au march\u00e9 est essentiel pour permettre aux marques de confiserie d&rsquo;aligner leur gamme de produits, leur marketing et leur strat\u00e9gie de vente au d\u00e9tail sur les pr\u00e9f\u00e9rences des consommateurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-1024x576.png\" alt=\"Cat\u00e9gories de confiserie les plus populaires en Afrique - Sagaci Research\" class=\"wp-image-29558\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-1536x864.png 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Cat\u00e9gories de confiserie les plus populaires par march\u00e9 en Afrique<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&#038;show=download&#038;source=Confectionery%20Aug25%20FR%20&#038;file=\/\/2025\/08\/Marche-de-la-confiserie-en-Afrique-Aug-2025.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">Ce type d&rsquo;informations sp\u00e9cifiques au march\u00e9 est essentiel pour permettre aux marques de confiserie d&rsquo;aligner leur gamme de produits, leur strat\u00e9gie marketing et de vente sur les pr\u00e9f\u00e9rences des consommateurs locaux \u00e0 travers l&rsquo;Afrique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_principales_marques_de_confiserie_sur_les_marches_africains\"><\/span><br><strong>Quelles sont les principales marques de confiserie sur les march\u00e9s africains ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si l&rsquo;on examine les marques de confiserie les plus scann\u00e9es en \u00c9gypte, au Kenya, en Afrique du Sud et au Maroc, quelques tendances se d\u00e9gagent.  <\/p>\n\n\n\n<p><a href=\"https:\/\/www.mondelezinternational.com\/our-brands\/cadbury\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cadbury<\/a> (<a href=\"https:\/\/www.mondelezinternational.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mondel\u0113z<\/a>) domine l\u2019\u00c9gypte, le Kenya et l\u2019Afrique du Sud avec une large p\u00e9n\u00e9tration du chocolat.<\/p>\n\n\n\n<p>En \u00c9gypte, elle est suivie du favori local El Bawadi (de <a href=\"https:\/\/www.harvestfoods.com.eg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harvest Foods<\/a>) et de <a href=\"https:\/\/www.galaxychocolate.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Galaxy<\/a>, une marque de chocolat de<a href=\"https:\/\/www.mars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Mars Inc.<\/a><\/p>\n\n\n\n<p>Au Kenya <a href=\"https:\/\/mzurisweets.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Berry&rsquo;s<\/a> domine gr\u00e2ce \u00e0 une forte pr\u00e9f\u00e9rence nationale, suivie de Cadbury et du chewing-gum Fresh (<a href=\"https:\/\/www.kenafricind.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kenafric<\/a>). En Afrique du Sud, le march\u00e9 est plus \u00e9quilibr\u00e9, avec Beacon (<a href=\"https:\/\/www.tigerbrands.com\/\">Tiger Brands<\/a>) et Maynards (\u00e9galement sous Beacon) dans le top 3.<\/p>\n\n\n\n<p>Au Maroc, la cat\u00e9gorie des chewing-gums se distingue avec Clorets (propri\u00e9t\u00e9 de <a href=\"https:\/\/www.perfettivanmelle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfetti Van Melle<\/a>) en t\u00eate du classement, aux c\u00f4t\u00e9s de Flash (par <a href=\"https:\/\/fr.flash-cg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maghreb Industries)<\/a> et de Milka, une autre marque de Mondel\u0113z.  <\/p>\n\n\n\n<p>Cette diversit\u00e9 montre la force des g\u00e9ants internationaux et \u00e0 la fois la r\u00e9silience des acteurs locaux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-1024x576.png\" alt=\"Marques de confiserie les plus populaires en Afrique - Sagaci Research\" class=\"wp-image-29560\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-1536x864.png 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Marques de confiserie les plus populaires par march\u00e9 en Afrique<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5590e8cb wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&#038;show=download&#038;source=Confectionery%20Aug25%20FR%20&#038;file=\/\/2025\/08\/Marche-de-la-confiserie-en-Afrique-Aug-2025.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principales_caracteristiques_demographiques_des_consommateurs_de_Cadbury_en_Afrique_du_Sud\"><\/span><strong>Principales caract\u00e9ristiques d\u00e9mographiques des consommateurs de Cadbury en Afrique du Sud<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cadbury domine le march\u00e9 de la <a href=\"https:\/\/sagaciresearch.com\/food-drinks-confectionery-south-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\">confiserie en Afrique du Sud<\/a>. Ses acheteurs se distinguent du reste de la cat\u00e9gorie par leur \u00e2ge, leur sexe et leur profil socio-\u00e9conomique.<br><\/p>\n\n\n\n<p>En Afrique du Sud, Cadbury attire surtout les femmes et les jeunes amateurs de chocolat. Les 18-25 ans repr\u00e9sentent 25% de ses acheteurs contre 21% pour les autres marques; les femmes 72% contre 70%. En revanche, la SEC A, dominante dans la consommation de chocolat en g\u00e9n\u00e9ral, est l\u00e9g\u00e8rement sous-repr\u00e9sent\u00e9e parmi ses clients.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_produit_Cadbury_le_plus_populaire_en_Afrique_du_Sud_Lunch_Bar_en_tete\"><\/span><strong>Le produit Cadbury le plus populaire en Afrique du Sud : Lunch Bar en t\u00eate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Parmi toutes les SKUs de Cadbury&rsquo;s captur\u00e9es en Afrique du Sud, la Lunch Bar (48g) se distingue comme le produit le plus scann\u00e9 par les pan\u00e9listes. Avec une note de 4,57 sur 5 et un prix m\u00e9dian de 15 ZAR, il s&rsquo;agit d&rsquo;un produit tr\u00e8s performant en termes de popularit\u00e9 et de valeur per\u00e7ue. Ces informations granulaires sur les produits sont essentielles pour la strat\u00e9gie de prix et l&rsquo;ex\u00e9cution de la vente au d\u00e9tail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-1024x576.png\" alt=\"Zoom sur Cadbury en Afrique du Sud - Sagaci Research\" class=\"wp-image-29562\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-1536x864.png 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2025\/08\/marche-de-la-confiserie-en-Afrique-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zoom sur la SKU Cadbury&rsquo;s la plus populaire en Afrique du Sud<\/em><br><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5590e8cb wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&#038;show=download&#038;source=Confectionery%20Aug25%20FR%20&#038;file=\/\/2025\/08\/Marche-de-la-confiserie-en-Afrique-Aug-2025.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vous_voulez_en_savoir_plus_sur_le_marche_de_la_confiserie_en_Afrique\"><\/span><strong>Vous voulez en savoir plus sur le march\u00e9 de la confiserie en Afrique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avec SagaProduct, les marques acc\u00e8dent \u00e0 des donn\u00e9es pr\u00e9cises sur le comportement des consommateurs en Afrique, couvrant tous les canaux. De la p\u00e9n\u00e9tration des marques au suivi des tendances, l\u2019outil aide \u00e0 comprendre les pr\u00e9f\u00e9rences et la dynamique concurrentielle du march\u00e9 de la confiserie.<\/p>\n\n\n\n<p>Pour en savoir plus sur la confiserie en Afrique ou sur l\u2019apport de SagaProduct \u00e0 votre strat\u00e9gie, contactez-nous \u00e0 <a href=\"mailto:contact@sagaciresearch.com\">contact@sagaciresearch.com<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5590e8cb wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?show=contact&#038;source=Contact%20Confectionery%20Aug25%20FR\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p><strong>SagaProduct<\/strong>, le panel d\u2019acheteurs de <a href=\"https:\/\/sagaciresearch.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sagaci Research<\/a>, fournit des insights d\u00e9taill\u00e9s sur les produits achet\u00e9s en Afrique. Ils sont bas\u00e9s sur les marques les plus scann\u00e9es par les membres du panel.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Population<\/span>: membres du panel dans 54 pays africains<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">P\u00e9riode<\/span>: 2025<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 africain de la confiserie est en plein essor, avec une forte concurrence entre marques locales et internationales dans le chocolat, le chewing-gum et les bonbons. Mais quels sont les march\u00e9s africains o\u00f9 le secteur de la confiserie est le plus d\u00e9velopp\u00e9 ? Au sein de chaque march\u00e9, quelles sont les sous-cat\u00e9gories pr\u00e9f\u00e9r\u00e9es des<\/p>\n","protected":false},"author":6,"featured_media":26517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1186,1149,1198,1193],"tags":[],"class_list":["post-26654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr","category-confiserie","category-sagaproduct-produits-et-services","category-sagaproduit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le march\u00e9 de la confiserie en Afrique - Sagaci Research<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le march\u00e9 de la confiserie en Afrique gr\u00e2ce aux donn\u00e9es d&#039;achat r\u00e9elles de SagaProduct sur les tendances de consommation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaciresearch.com\/fr\/marche-de-la-confiserie-en-afrique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 de la confiserie en Afrique - 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