{"id":19752,"date":"2024-07-30T12:07:16","date_gmt":"2024-07-30T10:07:16","guid":{"rendered":"https:\/\/sagaciresearch.com\/?p=19752"},"modified":"2025-02-10T15:04:35","modified_gmt":"2025-02-10T14:04:35","slug":"essor-social-commerce-afrique","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/","title":{"rendered":"R\u00e9volutionner le commerce de d\u00e9tail : l&rsquo;essor du Social Commerce en Afrique"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/#Penetration_du_social_commerce_en_Afrique\" >P\u00e9n\u00e9tration du social commerce en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/#Les_meilleures_applications_de_reseaux_sociaux_pour_le_social_shopping_en_Afrique\" >Les meilleures applications de r\u00e9seaux sociaux pour le social shopping en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/#Les_tendances_du_commerce_electronique_en_Afrique\" >Les tendances du commerce \u00e9lectronique en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/#Pourquoi_les_Africains_aiment-ils_le_commerce_social\" >Pourquoi les Africains aiment-ils le commerce social ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciresearch.com\/fr\/essor-social-commerce-afrique\/#Exploiter_les_etudes_de_marche_en_ligne_en_Afrique\" >Exploiter les \u00e9tudes de march\u00e9 en ligne en Afrique<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ces derni\u00e8res ann\u00e9es, le social commerce en Afrique est devenu un moteur important de l&rsquo;\u00e9conomie num\u00e9rique sur le continent. Le commerce social consiste \u00e0 utiliser les plateformes de r\u00e9seaux sociaux pour promouvoir et vendre des produits directement sur les applications. Pour \u00e9tendre leurs services et leurs revenus, les plateformes ont int\u00e9gr\u00e9 des solutions d&rsquo;achat natives telles que Facebook Shops et Instagram Shops, qui agissent comme des boutiques en ligne. Cela inclut \u00e9galement la vente entre particuliers gr\u00e2ce \u00e0 des solutions telles que Facebook Marketplace.<\/p>\n\n\n\n<p><br>Les utilisateurs africains des r\u00e9seaux sociaux ont adopt\u00e9 ce nouveau canal d&rsquo;achat, mais dans quelle mesure ? Quelles sont les plateformes les plus populaires et quelles sont les cat\u00e9gories de produits qui dominent ces canaux ? Un rapport r\u00e9cent de <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagacube\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaCube <\/a>, s&rsquo;appuyant sur<a href=\"https:\/\/sagaciresearch.com\/fr\/products\/online-panels\/\" target=\"_blank\" rel=\"noreferrer noopener\"> le panel en ligne en Afrique<\/a> de <a href=\"https:\/\/sagapoll.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">SagaPoll<\/a>, explore l&rsquo;utilisation par les consommateurs africains des plateformes de r\u00e9seaux sociaux pour le commerce.    <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Penetration_du_social_commerce_en_Afrique\"><\/span><strong>P\u00e9n\u00e9tration du social commerce en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La plupart des personnes interrog\u00e9es en Afrique utilisent les r\u00e9seaux sociaux chaque semaine. WhatsApp et Facebook arrivent en t\u00eate avec respectivement 90% et 84%.&nbsp;<\/p>\n\n\n\n<p>La p\u00e9n\u00e9tration du commerce social est \u00e9galement importante, puisque 54% des utilisateurs de r\u00e9seaux sociaux y ont achet\u00e9 ou vendu des produits au moins une fois.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-penetration.png\" alt=\"P\u00e9n\u00e9tration du Social Commerce en Afrique\" class=\"wp-image-19767\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-penetration.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-penetration-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-penetration-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>P\u00e9n\u00e9tration du commerce social en Afrique<\/em><br><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L&rsquo;utilisation du shopping social est nettement plus importante chez les femmes, les personnes \u00e2g\u00e9es de 26 \u00e0 45 ans et les personnes \u00e0 hauts revenus.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique.png\" alt=\"Qui ach\u00e8te sur les r\u00e9seaux sociaux en Afrique ?\" class=\"wp-image-19769\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Les caract\u00e9ristiques d\u00e9mographiques des acheteurs sur les r\u00e9seaux sociaux<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La p\u00e9n\u00e9tration du social commerce varie en Afrique, les pays anglophones \u00e9tant en t\u00eate. Les taux les plus \u00e9lev\u00e9s sont observ\u00e9s au Nigeria (69%), au Zimbabwe (66%), au Kenya (65%) et en Zambie (62%). <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleures_applications_de_reseaux_sociaux_pour_le_social_shopping_en_Afrique\"><\/span><strong>Les meilleures applications de r\u00e9seaux sociaux pour le social shopping en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&rsquo;enqu\u00eate r\u00e9v\u00e8le que WhatsApp et Facebook ne sont pas seulement les principales plateformes de r\u00e9seaux sociaux en Afrique, mais aussi les plus populaires pour le commerce social.<\/p>\n\n\n\n<p>Classement des plateformes de commerce social les plus populaires :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>: En tant que l&rsquo;une des plateformes de r\u00e9seaux sociaux les plus anciennes et les plus populaires, elle est utilis\u00e9e par 42% des utilisateurs pour le shopping communautaire en Afrique. Combinant le r\u00e9seautage social et une <a href=\"https:\/\/www.facebook.com\/marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketplace<\/a> solide, elle relie les communaut\u00e9s et favorise l&rsquo;achat et la vente. Les hommes affichent une pr\u00e9f\u00e9rence plus marqu\u00e9e, puisque 48% d&rsquo;entre eux l&rsquo;utilisent pour le commerce social, contre 34% des femmes.   <\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab\u00a0J&rsquo;ai achet\u00e9 beaucoup d&rsquo;articles en ligne sur Facebook, y compris des pi\u00e8ces d\u00e9tach\u00e9es pour ma voiture.<\/em><\/p>\n<cite><em>Membre de SagaPoll, juillet 2024<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>: Cette application populaire appartenant \u00e0 <a href=\"https:\/\/www.meta.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a> est d\u00e9sormais utilis\u00e9e par 41% des utilisateurs pour acheter et vendre des produits. Elle a r\u00e9cemment introduit une fonction \u00ab\u00a0Cha\u00eenes\u00a0\u00bb qui permet aux entreprises et aux particuliers de diffuser des informations (textes, photos, vid\u00e9os et sondages) \u00e0 un public illimit\u00e9, renfor\u00e7ant ainsi ses capacit\u00e9s de commerce social. Il est \u00e0 noter que 44% des femmes pr\u00e9f\u00e8rent WhatsApp pour le commerce social en Afrique, contre 39% des hommes.  <\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-top-platforms-1.png\" alt=\"Les apps de Social Commerce en Afrique\" class=\"wp-image-19775\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-top-platforms-1.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-top-platforms-1-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-top-platforms-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Les principales applications de r\u00e9seaux sociaux en termes d&rsquo;utilisation du commerce social en Afrique<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" style=\"border-radius:9px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Outre les principales plateformes, <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram <\/a>(partage de photos et de vid\u00e9os), <a href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> (vid\u00e9os courtes) et <a href=\"https:\/\/web.telegram.org\/k\/\" target=\"_blank\" rel=\"noreferrer noopener\">Telegram<\/a> (messagerie) accusent un retard important en mati\u00e8re de shopping social, avec des taux d&rsquo;utilisation de seulement 7%, 5% et 2%, respectivement.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_tendances_du_commerce_electronique_en_Afrique\"><\/span><strong>Les tendances du commerce \u00e9lectronique en Afrique <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les produits de commerce social refl\u00e8tent souvent les pr\u00e9f\u00e9rences des consommateurs et les tendances du march\u00e9. L&rsquo;habillement est la cat\u00e9gorie la plus populaire, avec 20% des femmes et 13% des hommes qui ach\u00e8tent et vendent ces articles. L&rsquo;\u00e9lectronique grand public suit, repr\u00e9sentant 13% des transactions, avec un \u00e9cart notable entre les hommes et les femmes : 20% des hommes contre 4% des femmes. Les chaussures pr\u00e9sentent \u00e9galement une disparit\u00e9 entre les sexes, avec 12% d&rsquo;hommes et 9% de femmes participant \u00e0 l&rsquo;achat et \u00e0 la vente.   <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-products-1.png\" alt=\"Les produits les plus vendus via le commerce social\" class=\"wp-image-19773\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-products-1.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-products-1-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/07\/Social-commerce-en-Afrique-products-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Les produits les plus commercialis\u00e9s sur les r\u00e9seaux sociaux en Afrique<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Social%20Commerce%20July24%20&amp;file=\/\/2019\/09\/Social-Commerce-en-Afrique-July-24.pdf\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_Africains_aiment-ils_le_commerce_social\"><\/span><strong>Pourquoi les Africains aiment-ils le commerce social ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&rsquo;attrait principal du shopping sur les r\u00e9seaux sociaux en Afrique est sa commodit\u00e9 (32%). Un tiers des Africains l&rsquo;appr\u00e9cient parce qu&rsquo;il permet d&rsquo;acc\u00e9der \u00e0 des articles qui ne sont pas disponibles localement. En outre, 26% appr\u00e9cient la facilit\u00e9 et la simplicit\u00e9 des achats sur les r\u00e9seaux sociaux, tandis que le m\u00eame pourcentage appr\u00e9cie la flexibilit\u00e9 d&rsquo;acheter de n&rsquo;importe o\u00f9. De plus, 21% pr\u00e9f\u00e8rent la livraison directe \u00e0 domicile, qui am\u00e9liore l&rsquo;exp\u00e9rience d&rsquo;achat en \u00e9liminant la n\u00e9cessit\u00e9 de se rendre dans les magasins physiques.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploiter_les_etudes_de_marche_en_ligne_en_Afrique\"><\/span><strong>Exploiter les \u00e9tudes de march\u00e9 en ligne en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Des outils de recherche en ligne tels que SagaCube fournissent des donn\u00e9es d\u00e9taill\u00e9es sur les habitudes de consommation en Afrique. SagaCube couvre 144 cat\u00e9gories dans 26 pays. L&rsquo;outil combine plus de 400 variables d&rsquo;utilisation et d&rsquo;attitude avec des milliers de points de donn\u00e9es sur l&rsquo;utilisation des marques. Des donn\u00e9es et des informations compl\u00e8tes sont disponibles pour une analyse plus approfondie du commerce social en Afrique. Enfin, pour obtenir plus d&rsquo;informations sur la vente sociale en Afrique, sur nos services d&rsquo;\u00e9tude en ligne, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter. Veuillez envoyer un e-mail \u00e0 <a href=\"mailto:contact@sagaciresearch.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact@sagaciresearch.com<\/a> ou cliquez ci-dessous.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?show=contact&amp;source=Contact%20Social%20Commerce%20July24\" style=\"border-radius:11px\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p>SagaCube, le tracker panafricain de la consommation en ligne.<\/p>\n\n\n\n<p><strong>Questions<\/strong><\/p>\n\n\n\n<p><em>Q1 : Parmi les r\u00e9seaux sociaux suivants, lesquels avez-vous utilis\u00e9s au cours des 7 derniers jours ?<\/em><\/p>\n\n\n\n<p><em>Q2 : Avez-vous d\u00e9j\u00e0 vendu ou achet\u00e9 un produit \u00e0 quelqu&rsquo;un sur les r\u00e9seaux sociaux ?<\/em><\/p>\n\n\n\n<p>Population de base : Population adulte de plus de 18 ans dans 28 pays africains.<\/p>\n\n\n\n<p>N= 16 327<\/p>\n\n\n\n<p><em>Q3 : \u00c0 quelle fr\u00e9quence utilisez-vous les r\u00e9seaux sociaux pour vendre ou acheter des produits ?<\/em><\/p>\n\n\n\n<p><em>Q4 : Quels sont les produits que vous achetez ou vendez le plus sur les r\u00e9seaux sociaux ?<\/em><\/p>\n\n\n\n<p><em>Q5 : Quels sont les r\u00e9seaux sociaux que vous utilisez le plus souvent pour vendre ou acheter un produit ?<\/em><\/p>\n\n\n\n<p><em>Q6 : Pourquoi achetez-vous sur les r\u00e9seaux sociaux ?<\/em><\/p>\n\n\n\n<p>Population de base : <em>Population adulte de plus de 18 ans ayant utilis\u00e9 les r\u00e9seaux sociaux au cours des 7 derniers jours dans 28 pays africains<\/em>.<\/p>\n\n\n\n<p><em>N= 8 801<\/em><\/p>\n\n\n\n<p><strong>P\u00e9riode d&rsquo;enqu\u00eate<\/strong>: 1er juillet 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, le social commerce en Afrique est devenu un moteur important de l&rsquo;\u00e9conomie num\u00e9rique sur le continent. Le commerce social consiste \u00e0 utiliser les plateformes de r\u00e9seaux sociaux pour promouvoir et vendre des produits directement sur les applications. Pour \u00e9tendre leurs services et leurs revenus, les plateformes ont int\u00e9gr\u00e9 des solutions d&rsquo;achat natives<\/p>\n","protected":false},"author":14,"featured_media":19722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,769,652,1008,770],"tags":[653,814,1039,1038,1040],"class_list":["post-19752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-e-commerce-fr","category-panels-en-ligne","category-reseaux-sociaux-et-communication","category-sagacube-fr","tag-afrique","tag-commerce-de-detail","tag-commerce-social","tag-reseaux-sociaux","tag-shopping-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9volutionner le commerce de d\u00e9tail : l&#039;essor du Social Commerce en Afrique - 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