{"id":19394,"date":"2024-06-25T13:41:17","date_gmt":"2024-06-25T11:41:17","guid":{"rendered":"https:\/\/sagaciresearch.com\/les-jeunes-consommateurs-kenyans-habitudes-et-attitudes-dachat\/"},"modified":"2025-02-10T15:12:01","modified_gmt":"2025-02-10T14:12:01","slug":"jeunes-consommateurs-kenyans-habitudes-achat-attitudes","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/","title":{"rendered":"Les jeunes consommateurs kenyans : Habitudes d&rsquo;achat et attitudes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/#Tendances_de_consommation_des_jeunes_Kenyans_plus_aventureux_et_plus_sensibles_aux_prix\" >Tendances de consommation des jeunes Kenyans : plus aventureux et plus sensibles aux prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/#Differences_de_consommation_daliments_et_de_boissons_chez_les_jeunes_kenyans\" >Diff\u00e9rences de consommation d\u2019aliments et de boissons chez les jeunes kenyans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/#Facteurs_influencant_le_comportement_des_consommateurs_parmi_les_jeunes_hommes_kenyans\" >Facteurs influen\u00e7ant le comportement des consommateurs parmi les jeunes hommes kenyans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/#Scepticisme_a_legard_du_changement_climatique_chez_les_jeunes_Kenyans\" >Scepticisme \u00e0 l&rsquo;\u00e9gard du changement climatique chez les jeunes K\u00e9nyans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciresearch.com\/fr\/jeunes-consommateurs-kenyans-habitudes-achat-attitudes\/#Exploiter_les_etudes_de_marche_en_ligne_en_Afrique\" >Exploiter les \u00e9tudes de march\u00e9 en ligne en Afrique<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Qui sont les jeunes consommateurs k\u00e9nyans, en particulier les hommes de la classe sup\u00e9rieure ? Qu&rsquo;est-ce qui les influence le plus ? Quelles sont les tendances de consommation au Kenya pour ce segment ? Gr\u00e2ce \u00e0 <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagacube\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaCube<\/a>, le tracker d&rsquo;habitudes de consommation en Afrique, et \u00e0 notre <a href=\"https:\/\/sagaciresearch.com\/fr\/panel-en-ligne-au-kenya\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel en ligne au Kenya<\/a>, nous \u00e9tudions le profil des consommateurs masculins kenyans \u00e2g\u00e9s de 18 \u00e0 25 ans issus des classes sociales les plus \u00e9lev\u00e9es (SEC AB). En comparant ces jeunes adultes kenyans avec des personnes \u00e2g\u00e9es de 26 ans et plus appartenant aux m\u00eames classes sociales, nous pouvons dresser un profil distinct pour comprendre comment ces jeunes hommes ach\u00e8tent, d\u00e9pensent et vivent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendances_de_consommation_des_jeunes_Kenyans_plus_aventureux_et_plus_sensibles_aux_prix\"><\/span><strong>Tendances de consommation des jeunes Kenyans : plus aventureux et plus sensibles aux prix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les consommateurs k\u00e9nyans masculins \u00e2g\u00e9s de 18 \u00e0 25 ans ont des comportements d&rsquo;achat diff\u00e9rents de ceux des plus de 26 ans. Ils sont plus exp\u00e9rimentaux, 83 % d&rsquo;entre eux \u00e9tant pr\u00eats \u00e0 essayer de nouveaux produits, contre 71 % pour le groupe plus \u00e2g\u00e9. Ils sont \u00e9galement plus sensibles au prix, 48 % d&rsquo;entre eux accordant la priorit\u00e9 au prix lors de leurs achats, contre 43 % des consommateurs plus \u00e2g\u00e9s. Cette combinaison d&rsquo;exp\u00e9rimentation et de pragmatisme met en \u00e9vidence les facteurs uniques qui influencent leurs d\u00e9cisions d&rsquo;achat.<\/p>\n\n\n\n<p>Si les \u00be (75%) des jeunes consommateurs kenyans ont r\u00e9cemment visit\u00e9 des cha\u00eenes de supermarch\u00e9s (au cours des 7 derniers jours), ils le font moins fr\u00e9quemment que les 26 ans et plus (83%).&nbsp;<\/p>\n\n\n\n<p>Les trois supermarch\u00e9s pr\u00e9f\u00e9r\u00e9s des hommes de 18 \u00e0 25 ans au Kenya sont les suivants :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/naivas.online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naivas<\/a>: 51% des 18-25 ans et des 26 ans et plus font leurs courses dans le supermarch\u00e9 kenyans.<\/li>\n\n\n\n<li><a href=\"https:\/\/quickmart.co.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quickmart<\/a>: plus populaire aupr\u00e8s des 18-25 (21%) que des 26+ (15%)&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.carrefour.ke\/mafken\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carrefour<\/a>: moins appr\u00e9ci\u00e9 par les consommateurs kenyans de la g\u00e9n\u00e9ration Z (13 %) que par les 26 ans et plus (16 %).<\/li>\n<\/ol>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/top3-supermarches.png\" alt=\"\" class=\"wp-image-19403\" style=\"aspect-ratio:1.6;width:800px;height:auto\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/top3-supermarches.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/top3-supermarches-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/top3-supermarches-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Les 3 supermarch\u00e9s les plus populaires parmi les 18-25 Kenyans <\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differences_de_consommation_daliments_et_de_boissons_chez_les_jeunes_kenyans\"><\/span><strong>Diff\u00e9rences de consommation d\u2019aliments et de boissons chez les jeunes kenyans <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En ce qui concerne les habitudes de consommation d&rsquo;aliments et de boissons des hommes de la g\u00e9n\u00e9ration Z (18-25 ans) au Kenya, les r\u00e9sultats r\u00e9v\u00e8lent des tendances distinctes.&nbsp;<\/p>\n\n\n\n<p>Les jeunes consommateurs kenyans ont tendance \u00e0 manger davantage dans des \u00e9tablissements de restauration rapide que leurs a\u00een\u00e9s (55 % contre 43 %) et ont une pr\u00e9f\u00e9rence plus marqu\u00e9e pour <a href=\"https:\/\/kfc.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">KFC<\/a> en tant que marque de restauration pr\u00e9f\u00e9r\u00e9e (54 % contre 46 %).&nbsp;<\/p>\n\n\n\n<p>La consommation d&rsquo;alcool varie \u00e9galement en fonction de l&rsquo;\u00e2ge : 24 % des jeunes appr\u00e9cient le cidre, contre 18 % des plus \u00e2g\u00e9s. Les boissons pr\u00eates \u00e0 boire sont pr\u00e9f\u00e9r\u00e9es par 25 % des jeunes adultes, contre 19 % seulement pour les plus \u00e2g\u00e9s. \u00c0 l&rsquo;inverse, la bi\u00e8re est plus populaire dans le groupe des plus \u00e2g\u00e9s, 67 % d&rsquo;entre eux en consommant, contre 49 % des jeunes adultes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facteurs_influencant_le_comportement_des_consommateurs_parmi_les_jeunes_hommes_kenyans\"><\/span><strong>Facteurs influen\u00e7ant le comportement des consommateurs parmi les jeunes hommes kenyans<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si la famille et le travail restent toujours importants \u00e0 tous les \u00e2ges, les amiti\u00e9s rev\u00eatent une importance encore plus grande pour les hommes kenyans \u00e2g\u00e9s de 18 \u00e0 25 ans. Parmi ce groupe, 23 % consid\u00e8rent leurs amis comme l&rsquo;un des aspects les plus importants de la vie, contre 9 % pour les personnes \u00e2g\u00e9es de 26 ans et plus. Cela souligne l&rsquo;influence des liens sociaux et des relations avec les pairs sur leurs attitudes et leurs d\u00e9cisions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les plateformes de r\u00e9seaux sociaux telles que WhatsApp, TikTok et Instagram jouent un r\u00f4le central, car elles constituent la principale source d&rsquo;information pour 45 % des jeunes hommes (contre 37 % pour les groupes d\u00e9mographiques plus \u00e2g\u00e9s), ce qui met en \u00e9vidence une pr\u00e9f\u00e9rence pour la diffusion de contenus instantan\u00e9s et interactifs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les c\u00e9l\u00e9brit\u00e9s influencent les d\u00e9cisions d&rsquo;achat de 53 % des jeunes hommes de cette tranche d&rsquo;\u00e2ge (contre 37 % pour les groupes plus \u00e2g\u00e9s), les influenceurs tels que Crazy Kennar, un c\u00e9l\u00e8bre YouTubeur kenyan qui compte 640 000 adeptes, jouant un r\u00f4le important.<\/li>\n<\/ul>\n\n\n\n<p>Les sp\u00e9cialistes du marketing ciblant les jeunes hommes adultes \u00e2g\u00e9s de 18 \u00e0 25 ans au Kenya devraient donner la priorit\u00e9 aux plateformes de r\u00e9seaux sociaux pour un contenu interactif et visuellement attrayant qui s&rsquo;aligne sur les influences exerc\u00e9es par les pairs. Collaborer avec des influenceurs locaux et mettre l&rsquo;accent sur les liens sociaux dans les campagnes peut renforcer l&rsquo;engagement et la fid\u00e9lit\u00e9 \u00e0 la marque parmi ce groupe d\u00e9mographique.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/reseaux-sociaux-amiscelebrites.png\" alt=\"\" class=\"wp-image-19405\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/reseaux-sociaux-amiscelebrites.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/reseaux-sociaux-amiscelebrites-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/reseaux-sociaux-amiscelebrites-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>L&rsquo;importance des r\u00e9seaux sociaux virtuels et physiques <\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scepticisme_a_legard_du_changement_climatique_chez_les_jeunes_Kenyans\"><\/span><strong>Scepticisme \u00e0 l&rsquo;\u00e9gard du changement climatique chez les jeunes K\u00e9nyans<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les attitudes des hommes kenyans \u00e2g\u00e9s de 18 \u00e0 25 ans \u00e0 l&rsquo;\u00e9gard de l&rsquo;environnement r\u00e9v\u00e8lent qu&rsquo;ils sont plus enclins \u00e0 douter du changement climatique. En effet, pr\u00e8s de la moiti\u00e9 de ce groupe consid\u00e8re qu&rsquo;il s&rsquo;agit d&rsquo;un canular (contre 28 % des hommes plus \u00e2g\u00e9s). En outre, ils sont moins proactifs dans la r\u00e9duction de l&rsquo;utilisation du plastique, 73 % des membres de la g\u00e9n\u00e9ration Z prenant des mesures contre 78 % des personnes \u00e2g\u00e9es de 26 ans et plus. <\/p>\n\n\n\n<p>Concernant leur vision de la vie, les jeunes hommes kenyans font preuve d&rsquo;un plus grand optimisme, 23 % d&rsquo;entre eux estimant que la vie s&rsquo;am\u00e9liore, contre 18 % dans la tranche d&rsquo;\u00e2ge sup\u00e9rieure. Toutefois, ces chiffres restent relativement faibles potentiellement en lien avec <a href=\"https:\/\/www.jeuneafrique.com\/1580055\/politique\/au-kenya-la-generation-z-se-revolte-contre-la-creation-de-nouveaux-impots\/\" target=\"_blank\" rel=\"noreferrer noopener\">l&rsquo;insatisfaction actuelle de la jeunesse kenyane \u00e0 l&rsquo;\u00e9gard du paysage politique<\/a>.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/ecoconsciencevie.png\" alt=\"\" class=\"wp-image-19408\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/ecoconsciencevie.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/ecoconsciencevie-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/ecoconsciencevie-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Le point de vue des jeunes consommateurs kenyans sur le changement climatique et leur vie<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Kenya%20Consumer%20June24%20FR%20&amp;file=\/\/2019\/09\/les-jeunes-consommateurs-kenyans-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploiter_les_etudes_de_marche_en_ligne_en_Afrique\"><\/span><strong>Exploiter les \u00e9tudes de march\u00e9 en ligne en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ces informations sont tir\u00e9es de <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagacube\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaCube<\/a>, l&rsquo;outil africain de profilage des consommateurs, qui couvre plus de 140 cat\u00e9gories dans plus de 26 pays, englobant plus de 400 variables d&rsquo;utilisation et d&rsquo;attitude et des milliers de marques.<\/p>\n\n\n\n<p>SagaCube s&rsquo;appuie sur notre <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/online-panels\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel en ligne repr\u00e9sentatif en Afrique<\/a>, <a href=\"https:\/\/sagapoll.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">SagaPoll<\/a>. Bas\u00e9 sur la t\u00e9l\u00e9phonie mobile, il assure une couverture \u00e9tendue et des d\u00e9lais d&rsquo;ex\u00e9cution rapides. Il nous permet d&rsquo;atteindre des milliers de r\u00e9pondants tr\u00e8s engag\u00e9s \u00e0 travers le continent, en fournissant des informations compl\u00e8tes sur les attitudes et les comportements des consommateurs, non seulement au Kenya, mais dans tous les pays africains. Cela nous permet de fournir des r\u00e9ponses d\u00e9taill\u00e9es \u00e0 pratiquement toutes les questions relatives \u00e0 la consommation, avec des r\u00e9sultats disponibles en quelques jours.<\/p>\n\n\n\n<p>Pour conclure, si vous souhaitez en savoir plus sur le comportement des consommateurs au Kenya ou sur la mani\u00e8re de r\u00e9aliser une \u00e9tude de march\u00e9 en ligne, envoyez un courriel \u00e0 <a href=\"mailto:contact@sagaciresearch.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact@sagaciresearch.com<\/a> ou cliquez ci-dessous.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?show=contact&amp;source=Contact%20Kenya%20Consumers%20June24\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p><strong>SagaCube<\/strong>, l&rsquo;outil de suivi des habitudes de consommation en Afrique, compare les hommes kenyans \u00e2g\u00e9s de 18 \u00e0 25 ans du SEC AB (groupe cible) aux hommes kenyans \u00e2g\u00e9s de 26 ans et plus \u00e9galement du SEC AB (groupe contr\u00f4le).&nbsp;<\/p>\n\n\n\n<p>Les comparaisons de donn\u00e9es pr\u00e9sent\u00e9es dans le rapport indiquent des diff\u00e9rences statistiques significatives.&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Base :<\/span> Population adulte de plus de 18 ans au Kenya. \u00c9chantillon repr\u00e9sentatif avec mini N = 130 pour les hommes de 18 \u00e0 25 ans SEC AB (groupe cible) | mini N = 363 pour les hommes de 26 ans et plus SEC AB (groupe de contr\u00f4le)<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">P\u00e9riode<\/span>: 2023\/2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui sont les jeunes consommateurs k\u00e9nyans, en particulier les hommes de la classe sup\u00e9rieure ? Qu&rsquo;est-ce qui les influence le plus ? Quelles sont les tendances de consommation au Kenya pour ce segment ? Gr\u00e2ce \u00e0 SagaCube, le tracker d&rsquo;habitudes de consommation en Afrique, et \u00e0 notre panel en ligne au Kenya, nous \u00e9tudions le<\/p>\n","protected":false},"author":14,"featured_media":19373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[690,658,1009,647,652,1008,770,722,723,718],"tags":[1012,1011,1014,1013,1015,1010],"class_list":["post-19394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-biere","category-boissons-alcoolisees","category-kenya-fr","category-panels-en-ligne","category-reseaux-sociaux-et-communication","category-sagacube-fr","category-services-alimentaires","category-supermarches","category-vente-au-detail","tag-acheteur-kenyan","tag-generation-z","tag-la-generation-z-au-kenya","tag-la-generation-z-kenyane","tag-millennials-kenya-fr","tag-usage-attitude"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les jeunes consommateurs kenyans : Habitudes d&#039;achat et attitudes - Sagaci Research<\/title>\n<meta name=\"description\" content=\"Explorez les habitudes d&#039;achat et les attitudes des jeunes consommateurs kenyans de la classe sup\u00e9rieure, \u00e2g\u00e9s de 18 \u00e0 25 ans. 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