{"id":19351,"date":"2024-06-19T12:30:38","date_gmt":"2024-06-19T10:30:38","guid":{"rendered":"https:\/\/sagaciresearch.com\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/"},"modified":"2025-02-10T15:13:00","modified_gmt":"2025-02-10T14:13:00","slug":"les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/","title":{"rendered":"Le Top 20 des marques de produits de beaut\u00e9 et d&rsquo;hygi\u00e8ne personnelle en Afrique en 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/#Les_meilleures_marques_de_produits_de_beaute_et_dhygiene_personnelle_en_Afrique\" >Les meilleures marques de produits de beaut\u00e9 et d&rsquo;hygi\u00e8ne personnelle en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/#Des_marques_internationales_dhygiene_personnelle_fortes_mais_pour_combien_de_temps\" >Des marques internationales d&rsquo;hygi\u00e8ne personnelle fortes, mais pour combien de temps ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/#Concurrence_accrue_des_marques_locales_de_produits_dhygiene_personnelle_en_Afrique\" >Concurrence accrue des marques locales de produits d&rsquo;hygi\u00e8ne personnelle en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/les-20-premieres-marques-de-produits-de-beaute-et-dhygiene-personnelle-en-afrique-en-2024\/#En_savoir_plus_sur_les_tendances_des_consommateurs_de_produits_de_beaute_en_Afrique\" >En savoir plus sur les tendances des consommateurs de produits de beaut\u00e9 en Afrique&nbsp;&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Stimul\u00e9 par l&rsquo;expansion d\u00e9mographique et \u00e9conomique, le march\u00e9 des marques de produits de beaut\u00e9 et d&rsquo;hygi\u00e8ne personnelle en Afrique conna\u00eet une croissance sans pr\u00e9c\u00e9dent. Alors que la rivalit\u00e9 entre les marques locales et internationales s&rsquo;exacerbe, examinons les performances de ces marques \u00e0 travers le continent. Nous \u00e9tudions quelles sont les marques qui b\u00e9n\u00e9ficient de la plus grande couverture en termes de pr\u00e9sence sur le march\u00e9. En exploitant les donn\u00e9es de scans de produits du panel d&rsquo;acheteurs en ligne de <a href=\"https:\/\/sagapoll.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">SagaPoll<\/a>, couvrant actuellement 46 pays africains, nous avons trouv\u00e9 des informations int\u00e9ressantes sur le march\u00e9 africain des produits d&rsquo;hygi\u00e8ne personnelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleures_marques_de_produits_de_beaute_et_dhygiene_personnelle_en_Afrique\"><\/span><strong>Les meilleures marques de produits de beaut\u00e9 et d&rsquo;hygi\u00e8ne personnelle en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Notre panel panafricain r\u00e9v\u00e8le que Nivea est la marque d&rsquo;hygi\u00e8ne personnelle la plus pr\u00e9sente en Afrique. Dans ses cat\u00e9gories de soins du visage, de soins de la peau et de soins du corps, Nivea est en effet pr\u00e9sente dans plus de pays de notre panel que toutes les autres marques d&rsquo;hygi\u00e8ne personnelle disponibles en Afrique. Avec ses nombreuses r\u00e9f\u00e9rences, la marque allemande de Beiersdorf est pr\u00e9sente dans 100% des 46 pays africains couverts par le panel de consommateurs.&nbsp;<\/p>\n\n\n\n<p>Voici le Top 20 des marques d&rsquo;hygi\u00e8ne personnelle en Afrique, sur la base de leur pr\u00e9sence sur le march\u00e9 dans le panel d&rsquo;acheteurs :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marque<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong># pays o\u00f9 la marque est pr\u00e9sente<\/strong><\/td><td><strong>Fabricant<\/strong><\/td><td><strong>Origine<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.nivea-afrique.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nivea<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">46<\/td><td><a href=\"https:\/\/www.beiersdorf.co.za\/about-us\/our-profile\/at-a-glance\" target=\"_blank\" rel=\"noreferrer noopener\">Beiersdorf<\/a><\/td><td>Allemagne<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.dove.com\/za\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Dove<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">45<\/td><td><a href=\"https:\/\/www.unilever.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a><\/td><td>GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.vaseline.com\/ca\/fr\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Vaseline<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">45<\/td><td><a href=\"https:\/\/www.unilever.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a><\/td><td>GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.colgate.com\/en-za\" target=\"_blank\" rel=\"noreferrer noopener\">Colgate<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">43<\/td><td><a href=\"https:\/\/www.colgatepalmolive.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colgate-Palmolive<\/a><\/td><td>Etats-Unis <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.johnsonsbaby.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Johnson&rsquo;s<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">41<\/td><td><a href=\"https:\/\/www.kenvue.com\/fr-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kenvue<\/a><\/td><td>Etats-Unis<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.axe.com\/arabia\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Axe<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">39<\/td><td><a href=\"https:\/\/www.unilever.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a><\/td><td>GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.brut-for-men.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brut<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">36<\/td><td><a href=\"https:\/\/www.unilever.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a><\/td><td>GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/africa.garnier.com\/en-za\" target=\"_blank\" rel=\"noreferrer noopener\">Garnier<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">35<\/td><td><a href=\"https:\/\/www.loreal-paris.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;Or\u00e9al<\/a><\/td><td>FR&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/us.bic.com\/en_us\" target=\"_blank\" rel=\"noreferrer noopener\">BIC<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">35<\/td><td><a href=\"https:\/\/corporate.bic.com\/fr-fr\" target=\"_blank\" rel=\"noreferrer noopener\">BIC<\/a><\/td><td>FR<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/clere.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clere<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">35<\/td><td><a href=\"https:\/\/clere.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clere<\/a><\/td><td>Afrique du Sud <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/africa.cerave.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">CeraVe<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">34<\/td><td><a href=\"https:\/\/www.loreal-paris.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;Or\u00e9al<\/a><\/td><td>FR&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Amalfi<\/td><td class=\"has-text-align-center\" data-align=\"center\">34<\/td><td><a href=\"https:\/\/quimiromar.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Romar<\/a><\/td><td>Espagne <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.rexona.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rexona<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">33<\/td><td><a href=\"https:\/\/www.unilever.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a><\/td><td>GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/gillette.co.za\/en-za\" target=\"_blank\" rel=\"noreferrer noopener\">Gillette<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">33<\/td><td><a href=\"https:\/\/africa.pg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">P&amp;G<\/a><\/td><td>Etats-Unis <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.loreal-paris.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;Or\u00e9al&nbsp;<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">33<\/td><td><a href=\"https:\/\/www.loreal-paris.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;Or\u00e9al<\/a><\/td><td>FR<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/oldspice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Old Spice<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">33<\/td><td><a href=\"https:\/\/africa.pg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">P&amp;G<\/a><\/td><td>Etats-Unis<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Disaar<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><td>Guangzhou Livepro Beauty Cosmetic Co&nbsp;<\/td><td>Chine<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Clairmen<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><td><a href=\"http:\/\/www.dreamcosmetics.net\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Dream Cosmetics&nbsp;<\/a><\/td><td>CIV<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.adidas.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><td><a href=\"https:\/\/www.coty.com\/fr-fr\" target=\"_blank\" rel=\"noreferrer noopener\">Coty<\/a><\/td><td>FR<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.palmolive.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Palmolive<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><td><a href=\"https:\/\/www.colgatepalmolive.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colgate-Palmolive<\/a><\/td><td>Etats-Unis<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Remarque : ce classement prend en compte les marques individuelles et non les fabricants.&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-1024x683.jpg\" alt=\"Les marques de produits de beaut\u00e9 et d'hygi\u00e8ne personnelle en Afrique en 2024\" class=\"wp-image-19317\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-1024x683.jpg 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-300x200.jpg 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-768x512.jpg 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-1536x1024.jpg 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-2048x1365.jpg 2048w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Toothpastes-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Produits d&rsquo;hygi\u00e8ne personnelle sur une table de march\u00e9 \u00e0 Lagos, Nigeria<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Des_marques_internationales_dhygiene_personnelle_fortes_mais_pour_combien_de_temps\"><\/span><strong>Des marques internationales d&rsquo;hygi\u00e8ne personnelle fortes, mais pour combien de temps ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ce classement souligne le r\u00f4le important des grands acteurs internationaux \u00e9tablis dans l&rsquo;industrie de l&rsquo;hygi\u00e8ne personnelle en Afrique, en particulier en termes de couverture \u00e9tendue \u00e0 travers le continent. Ces entreprises b\u00e9n\u00e9ficient de leur expertise en distribution, de leur pr\u00e9sence mondiale et de leur forte reconnaissance de marque. Il est \u00e9galement essentiel de faire preuve d&rsquo;agilit\u00e9 dans les op\u00e9rations en Afrique. Par exemple, Nivea a fait preuve de souplesse dans sa strat\u00e9gie de distribution en ne ciblant pas uniquement les canaux commerciaux modernes, mais en adoptant \u00e9galement le commerce de d\u00e9tail traditionnel, qui reste le canal de distribution le plus important en Afrique. En outre, ils \u00e9largissent leur champ d&rsquo;action en vendant \u00e9galement leurs produits dans les pharmacies et les stations-service.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Bank%20CIV%20June24%20FR%20&amp;file=\/\/2019\/09\/Top-20-Beauty-brands-Africa-2024-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-care-brands-in-Africa.png\" alt=\"Les marques de produits de beaut\u00e9 et d'hygi\u00e8ne personnelle en Afrique en 2024\" class=\"wp-image-19319\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-care-brands-in-Africa.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-care-brands-in-Africa-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-care-brands-in-Africa-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Pr\u00e9sence de la marque Nivea en Afrique sur la base du panel d&rsquo;acheteurs&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Bank%20CIV%20June24%20FR%20&amp;file=\/\/2019\/09\/Top-20-Beauty-brands-Africa-2024-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De grands conglom\u00e9rats comme Unilever, qui compte cinq marques dans le Top 20 (dont Dove et Vaseline), ont tir\u00e9 parti de leurs capacit\u00e9s \u00e9prouv\u00e9es en mati\u00e8re de marketing et de logistique pour \u00e9tablir une pr\u00e9sence solide sur de nombreux march\u00e9s. Toutefois, les tendances r\u00e9centes n&rsquo;ont pas \u00e9t\u00e9 favorables aux acteurs \u00e9trangers. Par exemple, Unilever, P&amp;G et GSK ont r\u00e9duit leurs activit\u00e9s au Nigeria en raison d&rsquo;un environnement commercial d\u00e9favorable. Unilever a \u00e9galement connu des difficult\u00e9s ces derni\u00e8res ann\u00e9es en C\u00f4te d&rsquo;Ivoire en raison d&rsquo;une concurrence locale intense sur un march\u00e9 o\u00f9 les barri\u00e8res \u00e0 l&rsquo;entr\u00e9e sont faibles.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Bank%20CIV%20June24%20FR%20&amp;file=\/\/2019\/09\/Top-20-Beauty-brands-Africa-2024-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-1024x683.jpg\" alt=\"Les marques de produits de beaut\u00e9 et d'hygi\u00e8ne personnelle en Afrique en 2024\" class=\"wp-image-19326\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-1024x683.jpg 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-300x200.jpg 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-768x512.jpg 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-1536x1024.jpg 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-2048x1365.jpg 2048w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Table-top-Nigeria-Beauty-products-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">&nbsp;<em>Produits d&rsquo;hygi\u00e8ne personnelle sur une table <em>de march\u00e9<\/em> \u00e0 Lagos, Nigeria<\/em><br><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Bank%20CIV%20June24%20FR%20&amp;file=\/\/2019\/09\/Top-20-Beauty-brands-Africa-2024-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Concurrence_accrue_des_marques_locales_de_produits_dhygiene_personnelle_en_Afrique\"><\/span><strong>Concurrence accrue des marques locales de produits d&rsquo;hygi\u00e8ne personnelle en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En effet, maintenir une pr\u00e9sence sur le continent africain n&rsquo;est pas une mince affaire pour les marques internationales. Le march\u00e9 africain est tr\u00e8s fragment\u00e9 : il comprend 54 pays, plus de 40 monnaies diff\u00e9rentes, des centaines de langues, ainsi que des cultures locales et des habitudes de consommation diverses. La concurrence locale s&rsquo;intensifie, avec <a href=\"https:\/\/www.jeuneafrique.com\/1560173\/economie-entreprises\/gandour-sivop-dream-cosmetics-secrets-beaute-des-champions-africains-des-cosmetiques\/?utm_source=newsletter-ja-actu-v4&amp;utm_campaign=newsletter-ja-actu-v4-29-04-2024&amp;utm_medium=email&amp;utm_content=featured_list_Homepage_5\" target=\"_blank\" rel=\"noreferrer noopener\"> l&rsquo;\u00e9mergence de solides groupes cosm\u00e9tiques locaux qui deviennent des acteurs cl\u00e9s<\/a> tant au niveau local que r\u00e9gional. Par exemple, des entreprises ouest-africaines telles que <a href=\"https:\/\/www.sivop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sivop<\/a>, <a href=\"https:\/\/www.npgandour.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nouvelle Parfurmerie Gandour<\/a> (NPG), <a href=\"http:\/\/dreamcosmetics.net\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Dream Cosmetics<\/a> et <a href=\"https:\/\/gdkafrica.com\/cv\/fr\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDK<\/a>, toutes fond\u00e9es en C\u00f4te d&rsquo;Ivoire, se sont \u00e9tendues \u00e0 de nombreux march\u00e9s. \u00c0 lui seul, Sivop est pr\u00e9sent dans plus de 25 pays. Ces entreprises deviennent des leaders du march\u00e9, b\u00e9n\u00e9ficiant d&rsquo;une forte empreinte locale, d&rsquo;une compr\u00e9hension approfondie des besoins des consommateurs, d\u2019une r\u00e9duction des risques de change et de la pression sur la rentabilit\u00e9.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-768x1024.jpg\" alt=\"Les marques de produits de beaut\u00e9 et d'hygi\u00e8ne personnelle en Afrique en 2024\" class=\"wp-image-19328\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-768x1024.jpg 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-225x300.jpg 225w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-1152x1536.jpg 1152w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-1536x2048.jpg 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-900x1200.jpg 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/06\/Beauty-and-Personal-Care-in-Africa-Supermarket-Abidjan-CIV-Body-lotions-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>Marques locales de produits de soins corporels dans un supermarch\u00e9 d&rsquo;Abidjan, C\u00f4te d&rsquo;Ivoire<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Pour plus d&rsquo;informations sur ce sujet, consultez le<a href=\"https:\/\/sagaciresearch.com\/beauty-report-africa-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"> rapport sur le secteur de la beaut\u00e9 en Afrique<\/a>, qui explore les priorit\u00e9s et les tendances des consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_savoir_plus_sur_les_tendances_des_consommateurs_de_produits_de_beaute_en_Afrique\"><\/span><strong>En savoir plus sur les tendances des consommateurs de produits de beaut\u00e9 en Afrique&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En s&rsquo;appuyant sur les donn\u00e9es de SagaPoll, les entreprises peuvent obtenir des informations inestimables sur le march\u00e9 de la beaut\u00e9 en Afrique et mieux comprendre les tendances de consommation africaines.&nbsp;<\/p>\n\n\n\n<p><br>Contactez nous \u00e0 <a href=\"mailto:contact@sagaciresearch.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact@sagaciresearch.com<\/a> ou cliquez ci-dessous pour d\u00e9couvrir comment nos donn\u00e9es peuvent am\u00e9liorer vos strat\u00e9gies de march\u00e9 et votre connaissance des consommateurs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?show=contact&amp;source=Contact%20Beauty%20Brands%20June24\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p>Shoppers Insights couvre 46 pays et s&rsquo;appuie sur SagaPoll, le plus grand panel en ligne d&rsquo;Afrique.<\/p>\n\n\n\n<p>Analyse des produits par les membres du panel. Les donn\u00e9es captur\u00e9es comprennent le code-barres, l&rsquo;image, la taille et la description.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">P\u00e9riode : <\/span>mai 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stimul\u00e9 par l&rsquo;expansion d\u00e9mographique et \u00e9conomique, le march\u00e9 des marques de produits de beaut\u00e9 et d&rsquo;hygi\u00e8ne personnelle en Afrique conna\u00eet une croissance sans pr\u00e9c\u00e9dent. Alors que la rivalit\u00e9 entre les marques locales et internationales s&rsquo;exacerbe, examinons les performances de ces marques \u00e0 travers le continent. Nous \u00e9tudions quelles sont les marques qui b\u00e9n\u00e9ficient de la<\/p>\n","protected":false},"author":14,"featured_media":19315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1186,803,690,952],"tags":[653,1001,1002,998,1000,999],"class_list":["post-19351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr","category-beaute-et-soins-personnels","category-biens-de-consommation","category-sagashopper-fr","tag-afrique","tag-marques-de-beaute","tag-soins-capillaires","tag-soins-de-la-peau","tag-soins-du-corps","tag-soins-personnels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Top 20 des marques de produits de beaut\u00e9 et d&#039;hygi\u00e8ne personnelle en Afrique en 2024 - Sagaci Research<\/title>\n<meta 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