{"id":19045,"date":"2024-04-18T15:22:42","date_gmt":"2024-04-18T13:22:42","guid":{"rendered":"https:\/\/sagaciresearch.com\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/"},"modified":"2025-02-10T15:17:05","modified_gmt":"2025-02-10T14:17:05","slug":"explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/","title":{"rendered":"Exploration du march\u00e9 des p\u00e2tes \u00e0 tartiner en Afrique : la margarine remporte la palme"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/#La_pate_a_tartiner_preferee_des_Africains\" >La p\u00e2te \u00e0 tartiner pr\u00e9f\u00e9r\u00e9e des Africains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/#Les_pates_a_tartiner_preferees_des_marches_africains\" >Les p\u00e2tes \u00e0 tartiner pr\u00e9f\u00e9r\u00e9es des march\u00e9s africains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/#Les_meilleures_marques_de_pate_a_tartiner_en_Afrique\" >Les meilleures marques de p\u00e2te \u00e0 tartiner en Afrique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/#Zoom_sur_les_marques_les_plus_importantes_dans_les_principales_categories_de_pates_a_tartiner\" >Zoom sur les marques les plus importantes dans les principales cat\u00e9gories de p\u00e2tes \u00e0 tartiner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/#Explorer_les_preferences_des_consommateurs_en_Afrique\" >Explorer les pr\u00e9f\u00e9rences des consommateurs en Afrique<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Cet article se penche sur le march\u00e9 des p\u00e2tes \u00e0 tartiner en Afrique. Avec une exposition accrue aux tendances alimentaires mondiales et la diversification des options de p\u00e2tes \u00e0 tartiner en Afrique, les consommateurs sont plus enclins \u00e0 essayer de nouvelles saveurs et de nouveaux produits, ce qui stimule la demande d&rsquo;une plus grande vari\u00e9t\u00e9 de p\u00e2tes \u00e0 tartiner.<\/p>\n\n\n\n<p>Notre dernier rapport se penche plus pr\u00e9cis\u00e9ment sur ces points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Classement des p\u00e2tes \u00e0 tartiner les plus appr\u00e9ci\u00e9es sur l&rsquo;ensemble du continent<\/li>\n\n\n\n<li>Les p\u00e2tes \u00e0 tartiner pr\u00e9f\u00e9r\u00e9es au niveau national, mettant en \u00e9vidence les diff\u00e9rentes habitudes de consommation des p\u00e2tes \u00e0 tartiner.<\/li>\n\n\n\n<li>Principales marques de p\u00e2te \u00e0 tartiner par march\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Ces informations proviennent d&rsquo;une combinaison d&rsquo;outils d\u00e9velopp\u00e9s par Sagaci Research. Dans ce rapport, nous utilisons un outil en ligne de suivi de la consommation en Afrique (<a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagacube\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaCube<\/a>) et la fonctionnalit\u00e9 Product Scan.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lisez donc la suite pour d\u00e9couvrir quelques-uns des principaux \u00e9l\u00e9ments de notre rapport sur le march\u00e9 africain de la p\u00e2te \u00e0 tartiner ou <a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Spread%20Apr24%20&amp;file=\/\/2019\/09\/Africa-bread-spread-market-report-Apr24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9l\u00e9chargez-le ici <\/a>directement. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_pate_a_tartiner_preferee_des_Africains\"><\/span><strong>La p\u00e2te \u00e0 tartiner pr\u00e9f\u00e9r\u00e9e des Africains<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les milliers de personnes interrog\u00e9es via notre <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/online-panels\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel en ligne en Afrique<\/a> ont clairement exprim\u00e9 leurs pr\u00e9f\u00e9rences parmi les diff\u00e9rentes options de p\u00e2te \u00e0 tartiner disponibles.<\/p>\n\n\n\n<p>Selon une r\u00e9cente enqu\u00eate de SagaCube, le beurre\/la margarine est devenu le choix le plus populaire parmi les consommateurs africains. Ainsi, 25% des membres du panel <a href=\"https:\/\/sagapoll.com\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Sagapoll<\/a> \u00e0 travers 34 march\u00e9s africains ont d\u00e9clar\u00e9 qu&rsquo;il s&rsquo;agissait de leur produit pr\u00e9f\u00e9r\u00e9 \u00e0 tartiner sur le pain.<\/p>\n\n\n\n<p>Liste des meilleures p\u00e2tes \u00e0 tartiner en Afrique par ordre de pr\u00e9f\u00e9rence :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Beurre \/ margarine<\/li>\n\n\n\n<li>Fromage<\/li>\n\n\n\n<li>Beurre de cacahu\u00e8te<\/li>\n\n\n\n<li>Mayonnaise<\/li>\n\n\n\n<li>Miel<\/li>\n\n\n\n<li>P\u00e2te \u00e0 tartiner au chocolat<\/li>\n\n\n\n<li>Confiture<\/li>\n<\/ol>\n\n\n\n<p>En deuxi\u00e8me position, on trouve le fromage (15%), suivi du beurre de cacahu\u00e8te (14%) et de la mayonnaise (12%).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_pates_a_tartiner_preferees_des_marches_africains\"><\/span><strong>Les p\u00e2tes \u00e0 tartiner pr\u00e9f\u00e9r\u00e9es des march\u00e9s africains<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si le beurre\/la margarine remporte la majorit\u00e9 des suffrages, les pr\u00e9f\u00e9rences des consommateurs pour les p\u00e2tes \u00e0 tartiner peuvent varier consid\u00e9rablement d&rsquo;une r\u00e9gion \u00e0 l&rsquo;autre et d&rsquo;un contexte culturel \u00e0 l&rsquo;autre en Afrique.&nbsp;<\/p>\n\n\n\n<p>Par exemple, le beurre\/la margarine est particuli\u00e8rement populaire en Afrique subsaharienne, le beurre de cacahu\u00e8te est un aliment de base appr\u00e9ci\u00e9 en Afrique de l&rsquo;Est et en Angola, tandis que le fromage est davantage appr\u00e9ci\u00e9 en Afrique du Nord.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Spread%20Apr24%20&amp;file=\/\/2019\/09\/Africa-bread-spread-market-report-Apr24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-map.png\" alt=\"Le march\u00e9 africain de la p\u00e2te \u00e0 tartiner\" class=\"wp-image-19028\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-map.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-map-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-map-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">Les p\u00e2tes \u00e0 tartiner pr\u00e9f\u00e9r\u00e9es par pays africain<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Spread%20Apr24%20&amp;file=\/\/2019\/09\/Africa-bread-spread-market-report-Apr24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleures_marques_de_pate_a_tartiner_en_Afrique\"><\/span><strong>Les meilleures marques de p\u00e2te \u00e0 tartiner en Afrique <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En ce qui concerne les marques de p\u00e2te \u00e0 tartiner les plus courantes dans les paniers d&rsquo;achat des consommateurs africains, voici quelques \u00e9l\u00e9ments \u00e0 retenir pour certaines des cat\u00e9gories les plus importantes, d&rsquo;apr\u00e8s Shoppers Scans.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\" style=\"font-size:13px;font-style:normal;font-weight:800\"><blockquote><p><em><strong>Pour mieux conna\u00eetre les paniers des acheteurs, saviez-vous que les membres de notre panel SagaPoll ne se contentent pas de r\u00e9pondre quotidiennement \u00e0 des questions d&rsquo;enqu\u00eate, mais qu&rsquo;ils scannent \u00e9galement les produits qu&rsquo;ils ach\u00e8tent et consomment ?<\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Spread%20Apr24%20&amp;file=\/\/2019\/09\/Africa-bread-spread-market-report-Apr24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-brands.png\" alt=\"\" class=\"wp-image-19030\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-brands.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-brands-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-brands-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">Premi\u00e8res marques de p\u00e2te \u00e0 tartiner dans certains pays d&rsquo;Afrique<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Spread%20Apr24%20&amp;file=\/\/2019\/09\/Africa-bread-spread-market-report-Apr24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zoom_sur_les_marques_les_plus_importantes_dans_les_principales_categories_de_pates_a_tartiner\"><\/span><strong>Zoom sur les marques les plus importantes dans les principales cat\u00e9gories de p\u00e2tes \u00e0 tartiner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beurre \/ margarine<\/strong>: parmi tous les types de p\u00e2tes \u00e0 tartiner, c&rsquo;est la cat\u00e9gorie pr\u00e9f\u00e9r\u00e9e au Nigeria et au Mozambique. Les consommateurs nig\u00e9rians pr\u00e9f\u00e8rent la margarine Golden Penny (de <a href=\"https:\/\/www.fmnfoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flour Mills of Nigeria<\/a>). La marque de FMN est en effet un produit de base essentiel dans le pays, comme le confirme une <a href=\"https:\/\/sagaciresearch.com\/consumer-trends-nigeria-2024\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9cente \u00e9tude sur les tendances des consommateurs nig\u00e9rians<\/a>.&nbsp; Au Mozambique, Rama (de la soci\u00e9t\u00e9 sud-africaine <a href=\"https:\/\/www.siqalofoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siqalo Foods<\/a>) s&rsquo;impose comme la premi\u00e8re marque de margarine.<\/li>\n\n\n\n<li><strong>Fromage :<\/strong> Les consommateurs \u00e9gyptiens ont une forte pr\u00e9f\u00e9rence pour le fromage lorsqu&rsquo;il s&rsquo;agit de produits \u00e0 tartiner, avec la marque leader <a href=\"https:\/\/www.domty.org\/en\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Domty<\/a>. Le Maroc, qui poss\u00e8de une forte culture laiti\u00e8re, est le deuxi\u00e8me plus grand march\u00e9 du fromage selon nos donn\u00e9es r\u00e9centes. Les marques de fromage \u00e0 tartiner La Vache qui Rit (par <a href=\"https:\/\/www.bel-maroc.ma\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bel Fromageries<\/a>), <a href=\"https:\/\/www.groupe-bel.com\/en\/brands\/kiri-the-mythic-little-square-with-the-childhood-taste\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kiri<\/a> (\u00e9galement par Bel) et Milkana (de <a href=\"https:\/\/www.savencia-fromagedairy.com\/marque\/milkana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Savencia<\/a>) figurent parmi les pr\u00e9f\u00e9r\u00e9es des consommateurs.<\/li>\n\n\n\n<li><strong>La mayonnaise : <\/strong>Les plus gros consommateurs de mayonnaise se trouvent au B\u00e9nin avec la marque leader <a href=\"https:\/\/www.meviasauces.com\/produits\/mayonnaise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mevia<\/a> et en Guin\u00e9e avec la marque Bama de <a href=\"https:\/\/www.thegbfoods.com\/geographies\/west-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\">GB Foods<\/a>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-1024x683.jpg\" alt=\"\" class=\"wp-image-19032\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-1024x683.jpg 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-300x200.jpg 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-768x512.jpg 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-1536x1024.jpg 1536w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-2048x1365.jpg 2048w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-Nigeria-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rayon d&rsquo;un magasin d&rsquo;alimentation au Nigeria<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beurre de cacahu\u00e8te<\/strong>: Le Malawi, la Zambie, le Botswana, la Tanzanie et le Kenya sont parmi les plus gros consommateurs de beurre de cacahu\u00e8te du continent. Avec un taux de pr\u00e9f\u00e9rence de 27% parmi les personnes interrog\u00e9es, l&rsquo;Afrique du Sud vient ensuite. Il s&rsquo;agit d&rsquo;une cat\u00e9gorie \u00e0 surveiller dans la nation arc-en-ciel. Le paysage concurrentiel pourrait y \u00eatre boulevers\u00e9 dans les mois \u00e0 venir. En effet, la marque phare <a href=\"https:\/\/www.yumyum.co.za\/product\/crunchy-peanut-butter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yum Yum<\/a> pourrait \u00eatre confront\u00e9e \u00e0 une concurrence encore plus rude de la part de la marque Black Cat de <a href=\"https:\/\/www.tigerbrands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiger Brands. <\/a>Le groupe sud-africain a <a href=\"https:\/\/www.foodbusinessafrica.com\/tiger-brands-unveils-state-of-the-art-peanut-butter-plant-in-johannesburg\/\" target=\"_blank\" rel=\"noreferrer noopener\">annonc\u00e9 r\u00e9cemment l&rsquo;inauguration d&rsquo;une installation de production de beurre de cacahu\u00e8te \u00e0 la pointe de la technologie<\/a> dans le pays.&nbsp;<\/li>\n\n\n\n<li><strong>P\u00e2tes \u00e0 tartiner au chocolat <\/strong> : Le Cameroun et le Ghana apparaissent comme les plus grands march\u00e9s pour les p\u00e2tes \u00e0 tartiner au chocolat. <a href=\"https:\/\/www.facebook.com\/TartinaSpreads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tartina<\/a> par <a href=\"https:\/\/www.facebook.com\/ChococamFMCG\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chococam<\/a> (appartenant \u00e0 <a href=\"https:\/\/www.tigerbrands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiger Brands<\/a>) est la marque la plus populaire au Cameroun. Tandis que <a href=\"https:\/\/topchoco.com.gh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Choco<\/a> est la marque de p\u00e2te \u00e0 tartiner au chocolat la plus r\u00e9pandue au Ghana.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Explorer_les_preferences_des_consommateurs_en_Afrique\"><\/span><strong>Explorer les pr\u00e9f\u00e9rences des consommateurs en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme le montre cet exemple, la combinaison de diff\u00e9rents outils de recherche permet d&rsquo;obtenir une vision globale d&rsquo;un march\u00e9, d&rsquo;une cat\u00e9gorie ou m\u00eame d&rsquo;une marque. Typiquement, une approche qualitative pourrait compl\u00e9ter la compr\u00e9hension d&rsquo;une cat\u00e9gorie en explorant plus profond\u00e9ment les croyances et les motivations des consommateurs.<\/p>\n\n\n\n<p>En conclusion, si vous souhaitez en savoir plus sur les p\u00e2tes \u00e0 tartiner ou les condiments populaires en Afrique ou nous consulter sur la meilleure approche \u00e0 adopter pour atteindre vos objectifs commerciaux sp\u00e9cifiques, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n\n<p>Veuillez envoyer un courriel \u00e0 contact@sagaciresearch.com ou cliquez ci-dessous.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?show=contact&amp;source=Contact%20Spread%20Apr24\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SagaCube, l&rsquo;outil de suivi de la consommation en Afrique. Il comprend des milliers de variables comportementales et attitudinales permettant d&rsquo;approfondir la compr\u00e9hension des consommateurs africains. Elle suit en permanence 26 pays, dont le <a href=\"https:\/\/sagaciresearch.com\/fr\/panel-representatif-en-ligne-au-benin\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u00e9nin<\/a>, le <a href=\"https:\/\/sagaciresearch.com\/fr\/panel-en-ligne-au-cameroun\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cameroun<\/a>, l&rsquo;<a href=\"https:\/\/sagaciresearch.com\/fr\/panel-en-ligne-en-egypte\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9gypte<\/a>, le <a href=\"https:\/\/sagaciresearch.com\/fr\/panel-en-ligne-au-ghana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ghana<\/a> et le <a href=\"https:\/\/sagaciresearch.com\/fr\/panel-en-ligne-au-mozambique\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mozambique<\/a>.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Question : Quel est votre produit pr\u00e9f\u00e9r\u00e9 \u00e0 tartiner sur le pain ?<\/p>\n\n\n\n<p>Base : Population adulte de plus de 18 ans dans 34 pays africains. P\u00e9riode : 2023<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scans de produits : scan du panier d&rsquo;achat quotidien par les membres du panel SagaPoll. Celui-ci montre l&rsquo;assortiment quotidien typique de produits de grande consommation tels que les p\u00e2tes \u00e0 tartiner pour sandwichs&nbsp;ou les snacks.<\/li>\n<\/ul>\n\n\n\n<p>Base : Population adulte de plus de 18 ans dans les pays s\u00e9lectionn\u00e9s. P\u00e9riode : Mars \/ avril 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article se penche sur le march\u00e9 des p\u00e2tes \u00e0 tartiner en Afrique. Avec une exposition accrue aux tendances alimentaires mondiales et la diversification des options de p\u00e2tes \u00e0 tartiner en Afrique, les consommateurs sont plus enclins \u00e0 essayer de nouvelles saveurs et de nouveaux produits, ce qui stimule la demande d&rsquo;une plus grande vari\u00e9t\u00e9<\/p>\n","protected":false},"author":7,"featured_media":19027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1186,690,652,953,770,1193],"tags":[955,958,956,957,954,959],"class_list":["post-19045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr","category-biens-de-consommation","category-panels-en-ligne","category-pate-a-tartiner","category-sagacube-fr","category-sagaproduit","tag-grignotage","tag-lindustrie-de-la-pate-a-tartiner","tag-lindustrie-des-snacks","tag-pate-a-tartiner","tag-produit-de-grande-consommation","tag-tartine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exploration du march\u00e9 des p\u00e2tes \u00e0 tartiner en Afrique : la margarine remporte la palme - Sagaci 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l&#039;outil de suivi de la consommation en Afrique, et \u00e0 la fonctionnalit\u00e9 de scan des produits de SagaPoll, le plus grand panel panafricain en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sagaciresearch.com\/fr\/explorer-le-marche-africain-des-pates-a-tartiner-la-margarine-remporte-la-palme\/\" \/>\n<meta property=\"og:site_name\" content=\"Sagaci Research\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T13:22:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T14:17:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/04\/Africas-bread-spread-market-feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Janick Pettit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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