{"id":18771,"date":"2024-02-28T12:25:59","date_gmt":"2024-02-28T11:25:59","guid":{"rendered":"https:\/\/sagaciresearch.com\/?p=18771"},"modified":"2025-02-10T15:20:52","modified_gmt":"2025-02-10T14:20:52","slug":"retail-audit-en-rdc-lessives","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/","title":{"rendered":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#Les_leaders_du_marche_de_la_lessive_en_RDC\" >Les leaders du march\u00e9 de la lessive en RDC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#Variations_regionales_du_marche_de_la_lessive_en_RDC\" >Variations r\u00e9gionales du march\u00e9 de la lessive en RDC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#Que_peut-on_apprendre_dautre_dun_retail_audit_en_RDC\" >Que peut-on apprendre d&rsquo;autre d&rsquo;un retail audit en RDC ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#SagaTracker_explore_le_paysage_du_commerce_de_detail_en_RDC\" >SagaTracker explore le paysage du commerce de d\u00e9tail en RDC<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les r\u00e9sultats du dernier retail audit en RDC \/ R\u00e9publique D\u00e9mocratique du Congo, men\u00e9 par l&rsquo;\u00e9quipe Trade de Sagaci Research, ont mis en lumi\u00e8re des tendances r\u00e9gionales fortes dans la dynamique de la cha\u00eene d&rsquo;approvisionnement et les strat\u00e9gies d&rsquo;approvisionnement dans le pays. <\/p>\n\n\n\n<p>En effet, la vaste g\u00e9ographie du pays, associ\u00e9e \u00e0 de profondes diff\u00e9rences r\u00e9gionales entravant le commerce interr\u00e9gional, a donn\u00e9 lieu \u00e0 des paysages de distribution distincts dans les diff\u00e9rentes parties du pays. Par exemple, dans la cat\u00e9gorie des d\u00e9tergents, nos donn\u00e9es montrent que les marques sont exclusives \u00e0 certaines r\u00e9gions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_leaders_du_marche_de_la_lessive_en_RDC\"><\/span><strong>Les leaders du march\u00e9 de la lessive en RDC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que les marques Saba et Somo dominent le march\u00e9 de la lessive en RDC, avec pr\u00e8s de la moiti\u00e9 des parts de march\u00e9 au niveau national, un examen plus approfondi des donn\u00e9es r\u00e9gionales r\u00e9v\u00e8le un paysage plus nuanc\u00e9. Si ces marques apparaissent comme des leaders incontestables du march\u00e9 \u00e0 l&rsquo;\u00e9chelle nationale, leur position dominante varie consid\u00e9rablement d&rsquo;une r\u00e9gion \u00e0 l&rsquo;autre du pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Variations_regionales_du_marche_de_la_lessive_en_RDC\"><\/span><strong>Variations r\u00e9gionales du march\u00e9 de la lessive en RDC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&rsquo;analyse de la r\u00e9partition num\u00e9rique des marques sur le march\u00e9 du d\u00e9tergent pour le linge en RDC fait ressortir ce qui suit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kinshasa<\/strong>: les marques de lessive telles que <a href=\"https:\/\/www.facebook.com\/CIDIcongo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Somo<\/a>, Genie, <a href=\"https:\/\/wingscorp.com\/brand-detail\/soklin\/\" target=\"_blank\" rel=\"noreferrer noopener\">SoKlin<\/a> et <a href=\"https:\/\/madargroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madar<\/a> ne sont pr\u00e9sentes que dans la capitale, Kinshasa. Si certaines marques sont produites localement (par exemple Somo, G\u00e9nie), d&rsquo;autres proviennent de groupes internationaux (par exemple Saba de Malaisie, SoKlin d&rsquo;Indon\u00e9sie, et Madar, turc).<\/li>\n\n\n\n<li>\u00c0 <strong>Lubumbashi<\/strong>, les marques les plus pr\u00e9sentes sont <a href=\"https:\/\/www.tradekings.co.zm\/brands\/laundry\" target=\"_blank\" rel=\"noreferrer noopener\">Boom<\/a> et <a href=\"https:\/\/maqhomecare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maq<\/a>, toutes deux import\u00e9es des march\u00e9s du sud de l&rsquo;Afrique (respectivement la Zambie et l&rsquo;Afrique du Sud).<\/li>\n\n\n\n<li>\u00c0 <strong>Goma<\/strong>, la marque <a href=\"https:\/\/www.kapa-oil.com\/\">Toss<\/a> (du Kenya) est la plus r\u00e9pandue.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"672\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-en-RDC.png\" alt=\"Retail audit en RDC\" class=\"wp-image-18785\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-en-RDC.png 880w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-en-RDC-300x229.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-en-RDC-768x586.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption class=\"wp-element-caption\">Retail audit en RDC<\/figcaption><\/figure><\/div>\n\n\n<p>Ces observations mettent en \u00e9vidence la mani\u00e8re dont la taille et les diff\u00e9rences r\u00e9gionales au sein de la RDC contribuent \u00e0 l&rsquo;\u00e9mergence de ces mod\u00e8les de retail distincts. Il est essentiel pour les entreprises de comprendre la dynamique de la cha\u00eene d&rsquo;approvisionnement locale et les pr\u00e9f\u00e9rences des consommateurs afin de pouvoir naviguer efficacement sur ce march\u00e9 diversifi\u00e9. En adaptant leurs strat\u00e9gies d&rsquo;approvisionnement et leurs offres de produits aux sp\u00e9cificit\u00e9s r\u00e9gionales, les marques peuvent optimiser leurs canaux de distribution et am\u00e9liorer leur positionnement sur le march\u00e9. Cela leur permettra en fin de compte de capitaliser sur les opportunit\u00e9s uniques dans chaque r\u00e9gion du paysage dynamique du retail en RDC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_peut-on_apprendre_dautre_dun_retail_audit_en_RDC\"><\/span><strong>Que peut-on apprendre d&rsquo;autre d&rsquo;un retail audit en RDC ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au-del\u00e0 des contr\u00f4les de produits, notre outil de tracking des d\u00e9taillants en RDC, <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagatracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaTracker<\/a>, enregistre la part de stock, la distribution num\u00e9rique et fournit les parts de march\u00e9 des principaux acteurs de la cat\u00e9gorie. Nos retail audits en RDC comprennent \u00e9galement des v\u00e9rifications de prix afin de s&rsquo;assurer que <a href=\"https:\/\/sagaciresearch.com\/fr\/limportance-du-respect-des-prix-dans-le-commerce-de-detail-traditionnel-en-afrique\/\" target=\"_blank\" rel=\"noreferrer noopener\">les prix pratiqu\u00e9s dans les points de vente sont respect\u00e9s<\/a>. Tous ces indicateurs sont essentiels pour \u00e9valuer la performance r\u00e9elle de vos marques et de vos SKUs dans les points de vente. Et comme nous le disons toujours, <a href=\"https:\/\/sagaciresearch.com\/retail-audit-in-africa-not-having-retail-data-is-like-driving-without-gps\/\" target=\"_blank\" rel=\"noreferrer noopener\">ne pas avoir de donn\u00e9es sur le commerce de d\u00e9tail, c&rsquo;est comme conduire sans GPS<\/a> \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SagaTracker_explore_le_paysage_du_commerce_de_detail_en_RDC\"><\/span><strong>SagaTracker explore le paysage du commerce de d\u00e9tail en RDC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En bref, si vous avez besoin de surveiller vos marques dans les circuits de vente en R\u00e9publique D\u00e9mocratique du Congo, nous pouvons aider. Que ce soit dans les circuits commerciaux traditionnels ou modernes, nous avons l&rsquo;exp\u00e9rience, la m\u00e9thodologie et les outils pour vous accompagner.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Enfin, si vous souhaitez en savoir plus sur les tendances du commerce de d\u00e9tail en RDC ou sur le march\u00e9 de la lessive en RDC, contactez-nous ci-dessous. Ou envoyez-nous un courriel \u00e0 l&rsquo;adresse <a href=\"mailto:contact@sagaciresearch.com\">contact@sagaciresearch.com<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20would%20like%20to%20know%20more%20about%20SagaTracker&amp;show=contact&amp;source=Contact%20Retail%20Audit%20DRC%20Feb24\" target=\"_blank\" rel=\"noreferrer noopener\">Planifier un appel<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagatracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaTracker<\/a>, le retail tracker au Congo RDC. Il fournit des donn\u00e9es \u00e0 partir de mesures effectu\u00e9es sur le terrain dans un panel pertinent de magasins. <\/p>\n\n\n\n<p>Audit de points de vente r\u00e9alis\u00e9 au quatri\u00e8me trimestre 2023 \u00e0 Kinshasa, Lubumbashi et Goma. <\/p>\n\n\n\n<p>\u00c9chantillon : panel repr\u00e9sentatif de magasins comprenant des \u00e9piceries, des mamies et des supermarch\u00e9s. <\/p>\n\n\n\n<p>Avec la R\u00e9publique D\u00e9mocratique du Congo, notre retail tracker est disponible dans au moins 13 march\u00e9s en Afrique.&nbsp; Il couvre un large \u00e9ventail de cat\u00e9gories de produits de grande consommation. Celles-ci vont des boissons alcoolis\u00e9es et non alcoolis\u00e9es aux ingr\u00e9dients de cuisine, en passant par les produits laitiers, etc.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9sultats du dernier retail audit en RDC \/ R\u00e9publique D\u00e9mocratique du Congo, men\u00e9 par l&rsquo;\u00e9quipe Trade de Sagaci Research, ont mis en lumi\u00e8re des tendances r\u00e9gionales fortes dans la dynamique de la cha\u00eene d&rsquo;approvisionnement et les strat\u00e9gies d&rsquo;approvisionnement dans le pays. En effet, la vaste g\u00e9ographie du pays, associ\u00e9e \u00e0 de profondes diff\u00e9rences r\u00e9gionales<\/p>\n","protected":false},"author":7,"featured_media":18781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[692,732,748],"tags":[926,929,928,927],"class_list":["post-18771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretien-menager","category-rd-congo","category-sagatracker-fr","tag-audit-du-commerce-de-detail","tag-congo-fr","tag-detergent-pour-la-lessive","tag-lessive-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research<\/title>\n<meta name=\"description\" content=\"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l&#039;outil de Retail Tracking en Afrique, SagaTracker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research\" \/>\n<meta property=\"og:description\" content=\"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l&#039;outil de Retail Tracking en Afrique, SagaTracker.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\" \/>\n<meta property=\"og:site_name\" content=\"Sagaci Research\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T11:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T14:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"666\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janick Pettit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janick Pettit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\"},\"author\":{\"name\":\"Janick Pettit\",\"@id\":\"https:\/\/sagaciresearch.com\/#\/schema\/person\/d6bc0666e87e7b3e8998aa6eb0b469fe\"},\"headline\":\"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives\",\"datePublished\":\"2024-02-28T11:25:59+00:00\",\"dateModified\":\"2025-02-10T14:20:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\/\/sagaciresearch.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg\",\"keywords\":[\"audit du commerce de d\u00e9tail\",\"Congo\",\"d\u00e9tergent pour la lessive\",\"lessive\"],\"articleSection\":[\"Entretien m\u00e9nager\",\"RD Congo\",\"SagaTracker\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\",\"url\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\",\"name\":\"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research\",\"isPartOf\":{\"@id\":\"https:\/\/sagaciresearch.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg\",\"datePublished\":\"2024-02-28T11:25:59+00:00\",\"dateModified\":\"2025-02-10T14:20:52+00:00\",\"description\":\"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l'outil de Retail Tracking en Afrique, SagaTracker.\",\"breadcrumb\":{\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage\",\"url\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg\",\"contentUrl\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg\",\"width\":666,\"height\":500,\"caption\":\"Retail audit in DRC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sagaciresearch.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sagaciresearch.com\/#website\",\"url\":\"https:\/\/sagaciresearch.com\/\",\"name\":\"Sagaci Research\",\"description\":\"We provide data and insights you can trust to fuel your growth\",\"publisher\":{\"@id\":\"https:\/\/sagaciresearch.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sagaciresearch.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sagaciresearch.com\/#organization\",\"name\":\"Sagaci Research\",\"url\":\"https:\/\/sagaciresearch.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/sagaciresearch.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/SR2.jpg\",\"contentUrl\":\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/SR2.jpg\",\"width\":960,\"height\":960,\"caption\":\"Sagaci Research\"},\"image\":{\"@id\":\"https:\/\/sagaciresearch.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sagaciresearch.com\/#\/schema\/person\/d6bc0666e87e7b3e8998aa6eb0b469fe\",\"name\":\"Janick Pettit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g\",\"caption\":\"Janick Pettit\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research","description":"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l'outil de Retail Tracking en Afrique, SagaTracker.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/","og_locale":"fr_FR","og_type":"article","og_title":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research","og_description":"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l'outil de Retail Tracking en Afrique, SagaTracker.","og_url":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/","og_site_name":"Sagaci Research","article_published_time":"2024-02-28T11:25:59+00:00","article_modified_time":"2025-02-10T14:20:52+00:00","og_image":[{"width":666,"height":500,"url":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg","type":"image\/jpeg"}],"author":"Janick Pettit","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Janick Pettit","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#article","isPartOf":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/"},"author":{"name":"Janick Pettit","@id":"https:\/\/sagaciresearch.com\/#\/schema\/person\/d6bc0666e87e7b3e8998aa6eb0b469fe"},"headline":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives","datePublished":"2024-02-28T11:25:59+00:00","dateModified":"2025-02-10T14:20:52+00:00","mainEntityOfPage":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/"},"wordCount":805,"publisher":{"@id":"https:\/\/sagaciresearch.com\/#organization"},"image":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage"},"thumbnailUrl":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg","keywords":["audit du commerce de d\u00e9tail","Congo","d\u00e9tergent pour la lessive","lessive"],"articleSection":["Entretien m\u00e9nager","RD Congo","SagaTracker"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/","url":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/","name":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives - Sagaci Research","isPartOf":{"@id":"https:\/\/sagaciresearch.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage"},"image":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage"},"thumbnailUrl":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg","datePublished":"2024-02-28T11:25:59+00:00","dateModified":"2025-02-10T14:20:52+00:00","description":"Le dernier retail audit en RDC r\u00e9v\u00e8le les tendances r\u00e9gionales en mati\u00e8re de lessive, gr\u00e2ce \u00e0 l'outil de Retail Tracking en Afrique, SagaTracker.","breadcrumb":{"@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#primaryimage","url":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg","contentUrl":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2024\/02\/Retail-audit-in-DRC-feature-6-ed.jpg","width":666,"height":500,"caption":"Retail audit in DRC"},{"@type":"BreadcrumbList","@id":"https:\/\/sagaciresearch.com\/fr\/retail-audit-en-rdc-lessives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sagaciresearch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Un retail audit en RDC r\u00e9v\u00e8le de fortes tendances r\u00e9gionales dans la cat\u00e9gorie des lessives"}]},{"@type":"WebSite","@id":"https:\/\/sagaciresearch.com\/#website","url":"https:\/\/sagaciresearch.com\/","name":"Sagaci Research","description":"We provide data and insights you can trust to fuel your growth","publisher":{"@id":"https:\/\/sagaciresearch.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sagaciresearch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sagaciresearch.com\/#organization","name":"Sagaci Research","url":"https:\/\/sagaciresearch.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sagaciresearch.com\/#\/schema\/logo\/image\/","url":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/SR2.jpg","contentUrl":"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/SR2.jpg","width":960,"height":960,"caption":"Sagaci Research"},"image":{"@id":"https:\/\/sagaciresearch.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sagaciresearch.com\/#\/schema\/person\/d6bc0666e87e7b3e8998aa6eb0b469fe","name":"Janick Pettit","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f045993b0acd8c7b2829ce458dda7863c699c6af7956a1a3e529659e251346dd?s=96&d=mm&r=g","caption":"Janick Pettit"}}]}},"_links":{"self":[{"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/posts\/18771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/comments?post=18771"}],"version-history":[{"count":8,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/posts\/18771\/revisions"}],"predecessor-version":[{"id":20939,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/posts\/18771\/revisions\/20939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/media\/18781"}],"wp:attachment":[{"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/media?parent=18771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/categories?post=18771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sagaciresearch.com\/fr\/wp-json\/wp\/v2\/tags?post=18771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}