{"id":18197,"date":"2023-11-22T16:10:05","date_gmt":"2023-11-22T15:10:05","guid":{"rendered":"https:\/\/sagaciresearch.com\/?p=18197"},"modified":"2025-02-10T14:42:09","modified_gmt":"2025-02-10T13:42:09","slug":"les-meilleures-marques-de-pates-au-maroc","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/les-meilleures-marques-de-pates-au-maroc\/","title":{"rendered":"Les meilleures marques de p\u00e2tes au Maroc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/les-meilleures-marques-de-pates-au-maroc\/#Les_meilleures_marques_de_pates_au_Maroc_sont_principalement_locales\" >Les meilleures marques de p\u00e2tes au Maroc sont principalement locales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/les-meilleures-marques-de-pates-au-maroc\/#Le_marche_des_pates_au_Maroc_domine_par_3_marques_en_matiere_de_qualite\" >Le march\u00e9 des p\u00e2tes au Maroc domin\u00e9 par 3 marques en mati\u00e8re de qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/les-meilleures-marques-de-pates-au-maroc\/#Vous_souhaitez_en_savoir_plus_sur_le_suivi_de_la_performance_des_marques_en_Afrique\" >Vous souhaitez en savoir plus sur le suivi de la performance des marques en Afrique ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Aujourd&rsquo;hui, nous jetons un coup d&rsquo;\u0153il sur les meilleures marques de p\u00e2tes au Maroc, d&rsquo;apr\u00e8s <a href=\"https:\/\/sagaciresearch.com\/fr\/products\/sagabrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaBrand<\/a>, l\u2019outil de suivi de la sant\u00e9 des marques en Afrique. Si la cuisine marocaine est surtout connue pour son couscous, les p\u00e2tes font \u00e9galement partie de certains plats marocains traditionnels (comme la rfissa ou la chorba avec des vermicelles).&nbsp;<\/p>\n\n\n\n<p>Parmi les 16 KPIs standards que SagaBrand suit mensuellement, nous avons demand\u00e9 \u00e0 notre <a href=\"https:\/\/sagaciresearch.com\/fr\/online-panel-morocco\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel en ligne au Maroc<\/a> quelles \u00e9taient les marques de p\u00e2tes qu&rsquo;ils connaissaient, et parmi celles-ci, celles qu&rsquo;ils percevaient comme \u00e9tant de bonne qualit\u00e9. D\u00e9couvrez les marques de p\u00e2tes les plus populaires au Maroc en octobre 2023 sur la base de ces deux indicateurs de performance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleures_marques_de_pates_au_Maroc_sont_principalement_locales\"><\/span><strong>Les meilleures marques de p\u00e2tes au Maroc sont principalement locales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Notre r\u00e9cente enqu\u00eate en ligne r\u00e9v\u00e8le que la marque familiale marocaine <a href=\"https:\/\/www.couscousdari.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Dari<\/a> arrive en t\u00eate du classement des marques de p\u00e2tes au Maroc en termes de notori\u00e9t\u00e9 (67%). Elle devance Alitkane (60%), d\u00e9tenue par le <a href=\"https:\/\/zinecapitalinvest.ma\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">groupe Zine Capital Invest<\/a>. La marque Tria cl\u00f4ture le podium \u00e0 56%.&nbsp;<\/p>\n\n\n\n<p>Le Maroc est un producteur agricole majeur, en particulier de c\u00e9r\u00e9ales comme le bl\u00e9. Il n&rsquo;est donc pas surprenant de trouver 8 marques nationales parmi les 10 marques de p\u00e2tes les plus connues au Maroc. Ces entreprises commercialisent souvent aussi d&rsquo;autres produits li\u00e9s au bl\u00e9, tels que le couscous, la farine et la semoule.&nbsp;<\/p>\n\n\n\n<p>\u00c0 l&rsquo;inverse, les consommateurs marocains de p\u00e2tes sont moins familiers avec les marques \u00e9trang\u00e8res. La marque fran\u00e7aise <a href=\"https:\/\/www.panzani.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panzani<\/a> et la marque espagnole <a href=\"https:\/\/www.pastasgallo.es\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Gallo<\/a> ferment la marche avec respectivement 14% et 8% de notori\u00e9t\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Podium-Francais.png\" alt=\"meilleures marques de p\u00e2tes au Maroc\" class=\"wp-image-18200\" style=\"aspect-ratio:1.6;width:692px;height:auto\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Podium-Francais.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Podium-Francais-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Podium-Francais-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Les marques de p\u00e2tes au Maroc les plus connues &#8211; SagaBrand, Oct 2023<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Pasta%20Morocco%20Nov23%20FR%20&amp;file=\/\/2019\/09\/Pasta-Morocco-Nov23-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Voici le Top des marques de p\u00e2tes au Maroc en termes de notori\u00e9t\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dari &#8211; 67% (propri\u00e9t\u00e9 de l&rsquo;entreprise familiale marocaine <a href=\"https:\/\/www.couscousdari.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Couspat)<\/a><\/li>\n\n\n\n<li>Alitkane &#8211; 60% (d\u00e9tenue par la holding agroalimentaire marocaine <a href=\"https:\/\/zinecapitalinvest.ma\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zine Invest Capital<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tria.ma\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Tria <\/a>&#8211; 56% (d\u00e9tenue par le groupe marocain <a href=\"https:\/\/forafric.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Forafric<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/company\/kenzmaroc\/?originalSubdomain=es\" target=\"_blank\" rel=\"noreferrer noopener\">Kenz<\/a> &#8211; 43% (entreprise familiale marocaine)<\/li>\n\n\n\n<li><a href=\"https:\/\/dalia.ma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dalia<\/a> &#8211; 41% (groupe industriel marocain)<\/li>\n\n\n\n<li>Kayna &#8211; 30 % (d\u00e9tenue par le groupe agroalimentaire marocain <a href=\"https:\/\/africafeedandfood.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Africa Feed and Food<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/africafeedandfood.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nor&rsquo;Dar<\/a> &#8211; 27% (d\u00e9tenue par le groupe agroalimentaire marocain <a href=\"https:\/\/africafeedandfood.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Africa Feed and Food<\/a>)<\/li>\n\n\n\n<li>Fayz &#8211; 15% (d\u00e9tenue par la chaine de supermarch\u00e9 marocaine <a href=\"https:\/\/www.marjane.ma\/corporate\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">Marjane<\/a>, le <a href=\"https:\/\/sagaciresearch.com\/fr\/les-supermarches-les-plus-populaires-au-maroc-marjane-sur-tous-les-fronts\/\" target=\"_blank\" rel=\"noreferrer noopener\">supermarch\u00e9 pr\u00e9f\u00e9r\u00e9 du pays<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.panzani.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panzani<\/a> &#8211; 14% (d\u00e9tenue par un groupe fran\u00e7ais)&nbsp;<\/li>\n\n\n\n<li>Gallo &#8211; 8% (propri\u00e9t\u00e9 de la soci\u00e9t\u00e9 espagnole <a href=\"https:\/\/www.pastasgallo.es\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Pastas Gallo<\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_marche_des_pates_au_Maroc_domine_par_3_marques_en_matiere_de_qualite\"><\/span><strong>Le march\u00e9 des p\u00e2tes au Maroc domin\u00e9 par 3 marques en mati\u00e8re de qualit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En termes de perception de la qualit\u00e9, la situation est l\u00e9g\u00e8rement diff\u00e9rente. En effet, Alitkane appara\u00eet d\u00e9sormais comme le leader en termes de qualit\u00e9 per\u00e7ue, avec un score de 73% tandis que Dari, la marque de p\u00e2tes la plus connue au Maroc, tombe \u00e0 la troisi\u00e8me position (70%). Ces deux marques, ainsi que Panzani, sont clairement les leaders du march\u00e9 marocain des p\u00e2tes sur cet indicateur.<\/p>\n\n\n\n<p>Il convient \u00e9galement de noter que si les marques \u00e9trang\u00e8res sont moins connues que les marques locales, elles obtiennent g\u00e9n\u00e9ralement de meilleurs r\u00e9sultats sur la qualit\u00e9. En effet, Panzani se hisse \u00e0 la deuxi\u00e8me place pour la qualit\u00e9 avec 72% et Gallo se classe cinqui\u00e8me avec 52%.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Chart-Francais.png\" alt=\"meilleures marques de p\u00e2tes au Maroc\" class=\"wp-image-18204\" style=\"aspect-ratio:1.6;width:706px;height:auto\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Chart-Francais.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Chart-Francais-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/11\/Pasta-Morocco-Chart-Francais-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Les meilleures marques de p\u00e2tes au Maroc en termes de Qualit\u00e9<\/em> &#8211; SagaBrand, Oct 2023<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Pasta%20Morocco%20Nov23%20FR%20&amp;file=\/\/2019\/09\/Pasta-Morocco-Nov23-FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vous_souhaitez_en_savoir_plus_sur_le_suivi_de_la_performance_des_marques_en_Afrique\"><\/span><strong>Vous souhaitez en savoir plus sur le suivi de la performance des marques en Afrique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le panel repr\u00e9sentatif en ligne de Sagaci Research couvre 34 pays d&rsquo;Afrique. Il permet aux entreprises d&rsquo;obtenir des informations sur le comportement et les pr\u00e9f\u00e9rences des consommateurs sur l&rsquo;ensemble du continent. Notre panel en ligne est bas\u00e9 sur la t\u00e9l\u00e9phonie mobile, ce qui garantit des d\u00e9lais d&rsquo;ex\u00e9cution rapides. Avec des milliers de r\u00e9pondants engag\u00e9s, les responsables marketing peuvent s&rsquo;attendre \u00e0 des r\u00e9ponses compl\u00e8tes et d\u00e9taill\u00e9es \u00e0 toutes leurs questions relatives \u00e0 leur marque.<\/p>\n\n\n\n<p>Pour plus d&rsquo;informations sur les meilleures marques de p\u00e2tes au Maroc ou sur les \u00e9tudes de march\u00e9 en ligne en Afrique, veuillez envoyer un courriel \u00e0 <a href=\"mailto:contact@sagaciresearch.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact@sagaciresearch.com<\/a>. Alternativement contactez-nous via le formulaire ci-dessous.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/fr\/contact\/?show=contact&amp;source=Contact%20Pasta%20Morocco%20Nov23%20FR\" target=\"_blank\" rel=\"noreferrer noopener\">Contact<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p>SagaBrand, l&rsquo;outil de suivi continu des marques sur le continent africain. Au Maroc, notre panel en ligne \u00e9value quotidiennement plus de 500 marques dans un large \u00e9ventail de cat\u00e9gories de produits, notamment les p\u00e2tes,&nbsp; diverses cat\u00e9gories de produits alimentaires ainsi que les boissons.<\/p>\n\n\n\n<p>Notori\u00e9t\u00e9 de la marque : Parmi les marques de p\u00e2tes suivantes, quelles sont celles dont vous avez d\u00e9j\u00e0 entendu parler ?<\/p>\n\n\n\n<p>Base : Adultes de plus de 18 ans, n = 737&nbsp;<\/p>\n\n\n\n<p>Qualit\u00e9 positive : Parmi les marques suivantes, lesquelles repr\u00e9sentent une bonne qualit\u00e9 ?<\/p>\n\n\n\n<p>Base : Consommateurs connaissant la marque. \u00c9chantillon minimum par marque (mini n = 57).<\/p>\n\n\n\n<p>P\u00e9riode : octobre 2023<\/p>\n\n\n\n<p><em>Image : <\/em><a href=\"https:\/\/www.couscousdari.com\/fr\/chorba-de-vermicelle-au-poulet-et-aux-oignons\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Dari<\/em> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, nous jetons un coup d&rsquo;\u0153il sur les meilleures marques de p\u00e2tes au Maroc, d&rsquo;apr\u00e8s SagaBrand, l\u2019outil de suivi de la sant\u00e9 des marques en Afrique. Si la cuisine marocaine est surtout connue pour son couscous, les p\u00e2tes font \u00e9galement partie de certains plats marocains traditionnels (comme la rfissa ou la chorba avec des vermicelles).&nbsp;<\/p>\n","protected":false},"author":12,"featured_media":18160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,756,651],"tags":[842,840,838,839,841],"class_list":["post-18197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-maroc","category-sagabrand-fr","tag-ble","tag-industrie-meuniere","tag-maroc","tag-marque-de-pates","tag-pates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les meilleures marques de p\u00e2tes au Maroc - Sagaci Research<\/title>\n<meta name=\"description\" content=\"Cet article liste les meilleures marques de p\u00e2tes au Maroc, d&#039;apr\u00e8s SagaBrand, l\u2019outil de suivi de la sant\u00e9 des marques en Afrique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sagaciresearch.com\/fr\/les-meilleures-marques-de-pates-au-maroc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures marques de p\u00e2tes au Maroc - 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