{"id":17077,"date":"2023-07-14T22:57:58","date_gmt":"2023-07-14T20:57:58","guid":{"rendered":"https:\/\/sagaciresearch.com\/webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque\/"},"modified":"2025-02-10T15:55:00","modified_gmt":"2025-02-10T14:55:00","slug":"webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque\/","title":{"rendered":"Webinaires sur les \u00e9tudes de march\u00e9 en Afrique : \u00e9tudes de cas sur le suivi de la marque"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque\/#Webinaires_sur_les_etudes_de_marche_en_Afrique_le_moyen_ideal_den_savoir_plus\" >Webinaires sur les \u00e9tudes de march\u00e9 en Afrique, le moyen id\u00e9al d&rsquo;en savoir plus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque\/#Acceder_a_la_video_du_webinaire\" >Acc\u00e9der \u00e0 la vid\u00e9o du webinaire<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinaires_sur_les_etudes_de_marche_en_Afrique_le_moyen_ideal_den_savoir_plus\"><\/span><strong>Webinaires sur les \u00e9tudes de march\u00e9 en Afrique, le moyen id\u00e9al d&rsquo;en savoir plus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les webinaires sur les \u00e9tudes de march\u00e9 en Afrique sont un moyen pr\u00e9cieux d&rsquo;obtenir des informations utiles sur un sujet sp\u00e9cifique li\u00e9 aux \u00e9tudes sur le continent africain. Le mercredi 21 juin 2023, l&rsquo;\u00e9quipe de Sagaci Research a organis\u00e9 un webinaire sur les <em>Avantages du Suivi de la Marque en Afrique.<\/em><\/p>\n\n\n\n<p>Dans ce webinaire, notre \u00e9quipe produit a examin\u00e9 en profondeur des \u00e9tudes portant sur de v\u00e9ritables situations. Chacune d&rsquo;entre elles souligne les divers avantages que le contr\u00f4le de la sant\u00e9 et de la performance de la marque peuvent avoir sur la strat\u00e9gie commerciale et la prise de d\u00e9cision sur les march\u00e9s africains complexes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Principaux th\u00e8mes du webinaire\u00a0<\/strong><\/h3>\n\n\n\n<p>Voici quelques d\u00e9tails sur les \u00e9tudes de cas discut\u00e9es lors du webinaire. Chacune d&rsquo;entre elles met en lumi\u00e8re un objectif cl\u00e9 du suivi de la marque, ainsi que des exemples concrets de marques op\u00e9rant en Afrique. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tude de cas n\u00b0 1 : \u00e9valuation de l&rsquo;impact des campagnes marketing en prenant l&rsquo;exemple des marques de supermarch\u00e9s au Kenya <a href=\"https:\/\/quickmart.co.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Quickmart<\/a> et <a href=\"https:\/\/naivas.online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naivas<\/a>)&nbsp;<\/li>\n\n\n\n<li>\u00c9tude de cas n\u00b0 2 : comparer les performances des marques par rapport \u00e0 la concurrence sur le march\u00e9 du whisky en C\u00f4te d&rsquo;Ivoire, en mettant l&rsquo;accent sur des marques telles que <a href=\"https:\/\/www.williamlawsons.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">William Lawson&rsquo;s<\/a> et <a href=\"https:\/\/www.ballantines.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ballantine&rsquo;s<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Webinar%20SagaBrand%20July23%20&amp;file=\/\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-in-Africa.pdf019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-in-Africa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1024x576.png\" alt=\"Webinaires sur les \u00e9tudes de march\u00e9 en Afrique\" class=\"wp-image-16923\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Extrait du webinaire d&rsquo;\u00e9tude de march\u00e9 sur le suivi des marques en Afrique <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tude de cas n\u00b0 3 : \u00e9valuation de l&rsquo;impact des chocs externes sur le march\u00e9 en se concentrant sur les acteurs du secteur de la restauration rapide tels que <a href=\"https:\/\/burgerking.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burger King<\/a> et <a href=\"https:\/\/kfc.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">KFC<\/a> au Kenya&nbsp;<\/li>\n\n\n\n<li>\u00c9tude de cas n\u00b0 4 : comparer les performances des marques entre les pays gr\u00e2ce \u00e0 une analyse approfondie des performances de <a href=\"https:\/\/www.sc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Standard Chartered Bank<\/a> en Zambie, en Ouganda, au Kenya et dans d&rsquo;autres pays.&nbsp;<\/li>\n\n\n\n<li>\u00c9tude de cas n\u00b0 5 : identification des marques \u00e9mergentes dans le secteur des boissons gazeuses au Cameroun avec un cas portant sur des marques telles que <a href=\"https:\/\/www.facebook.com\/worldcolacameroun\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Cola<\/a>, <a href=\"https:\/\/www.monarchbeverages.com\/en\/our-brands\/american-cola\" target=\"_blank\" rel=\"noreferrer noopener\">American Cola<\/a> et <a href=\"https:\/\/www.coca-colacompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola<\/a>.<\/li>\n\n\n\n<li>\u00c9tude de cas n\u00b0 6 : Diagnostic des forces et faiblesses avec un cas sur des marques de yaourt au Cameroun <a href=\"https:\/\/dolima.sn\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Dolima<\/a> et <a href=\"https:\/\/www.saprolait.com\/nos-produits\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9mor<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-in-Africa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1-1024x576.png\" alt=\"Webinaires sur les \u00e9tudes de march\u00e9 en Afrique\" class=\"wp-image-16926\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1-1024x576.png 1024w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1-300x169.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1-768x432.png 768w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1-900x506.png 900w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Benefits-of-Brand-Health-Tracking-Webinar-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Extrait du webinaire d&rsquo;\u00e9tude de march\u00e9 sur le suivi des marques en Afrique <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acceder_a_la_video_du_webinaire\"><\/span><strong>Acc\u00e9der \u00e0 la vid\u00e9o du webinaire<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour acc\u00e9der \u00e0 la vid\u00e9o compl\u00e8te de la pr\u00e9sentation, veuillez cliquer ci-dessous. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter si vous souhaitez \u00e9galement recevoir la pr\u00e9sentation. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?show=webinarvideo&amp;source=Webinar%20SagaBrand%20June%202023%20article%20&amp;subject=I%20want%20to%20have%20access%20to%20the%20Webinar%20video\" target=\"_blank\" rel=\"noreferrer noopener\">Demander la vid\u00e9o du webinaire<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ne manquez pas les prochains webinaires sur les \u00e9tudes de march\u00e9 en Afrique<\/strong><\/h3>\n\n\n\n<p>En r\u00e9sum\u00e9, les webinaires de Sagaci Research vous permettent de rester au fait des tendances en mati\u00e8re d&rsquo;\u00e9tudes de march\u00e9 en Afrique. Par exemple, dans le cadre de notre s\u00e9rie de webinaires en Afrique, voici quelques-uns des th\u00e8mes que nous avons abord\u00e9s. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sagaciresearch.com\/financial-services-in-africa\/\">Services financiers en Afrique<\/a> <\/li>\n\n\n\n<li>Tirer parti des audits de la vente au d\u00e9tail en Afrique pour stimuler les ventes de produits de grande consommation (oct. 2022)<\/li>\n\n\n\n<li>La situation du Commerce Moderne en Afrique (mars 2023)<\/li>\n\n\n\n<li>Tests de produits : Utiliser la puissance de l&rsquo;exp\u00e9rience du consommateur pour stimuler l&rsquo;innovation et l&rsquo;optimisation des produits (juin 2023)<\/li>\n<\/ul>\n\n\n\n<p>D&rsquo;autres th\u00e8mes sont pr\u00e9vus pour les mois \u00e0 venir. Si vous \u00eates int\u00e9ress\u00e9 par ce type d&rsquo;\u00e9v\u00e9nement virtuel ou simplement par les tendances du march\u00e9 africain, n&rsquo;h\u00e9sitez pas \u00e0 vous inscrire \u00e0 notre newsletter. Vous serez ainsi inform\u00e9 des prochains webinaires sur les \u00e9tudes de march\u00e9 en Afrique et recevrez les nouveaut\u00e9s chaque mois.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?show=newsletter&amp;subject=I%20would%20like%20to%20sign%20up%20to%20the%20newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">S&rsquo;inscrire \u00e0 la newsletter<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Webinaires sur les \u00e9tudes de march\u00e9 en Afrique, le moyen id\u00e9al d&rsquo;en savoir plus Les webinaires sur les \u00e9tudes de march\u00e9 en Afrique sont un moyen pr\u00e9cieux d&rsquo;obtenir des informations utiles sur un sujet sp\u00e9cifique li\u00e9 aux \u00e9tudes sur le continent africain. Le mercredi 21 juin 2023, l&rsquo;\u00e9quipe de Sagaci Research a organis\u00e9 un webinaire<\/p>\n","protected":false},"author":10,"featured_media":16946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,725,719,720,727,647,721,726,651,722,649,723,718,724,728,648],"tags":[730,729],"class_list":["post-17077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-boissons-non-alcoolisees","category-cameroun","category-cote-divoire-fr","category-entreprise","category-kenya-fr","category-ouganda","category-produits-laitiers","category-sagabrand-fr","category-services-alimentaires","category-services-financiers","category-supermarches","category-vente-au-detail","category-vins-et-spiritueux","category-webinaires","category-zambie","tag-webinaire-de-recherche-en-ligne","tag-webinaire-sur-les-etudes-de-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 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de la marque - Sagaci Research\" \/>\n<meta property=\"og:description\" content=\"Cet article explore l&#039;un des webinaires sur les \u00e9tudes de march\u00e9 en Afrique organis\u00e9 par Sagaci Research et explique pourquoi le suivi de la marque en Afrique peut \u00eatre un atout puissant pour la croissance des entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sagaciresearch.com\/fr\/webinaires-sur-les-etudes-de-marche-en-afrique-etudes-de-cas-sur-le-suivi-de-la-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Sagaci Research\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T20:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T14:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Market-Research-Webinars-in-Africa-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" 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