{"id":16644,"date":"2023-05-22T16:37:51","date_gmt":"2023-05-22T14:37:51","guid":{"rendered":"https:\/\/sagaciresearch.com\/?p=16644"},"modified":"2025-02-10T16:00:07","modified_gmt":"2025-02-10T15:00:07","slug":"madar-elue-meilleure-marque-de-detergent-au-senegal","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/madar-elue-meilleure-marque-de-detergent-au-senegal\/","title":{"rendered":"Madar \u00e9lue meilleure marque de d\u00e9tergent au S\u00e9n\u00e9gal"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sagaciresearch.com\/fr\/madar-elue-meilleure-marque-de-detergent-au-senegal\/#Revelation_des_marques_de_detergents_les_mieux_notees_au_Senegal\" >R\u00e9v\u00e9lation des marques de d\u00e9tergents les mieux not\u00e9es au S\u00e9n\u00e9gal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sagaciresearch.com\/fr\/madar-elue-meilleure-marque-de-detergent-au-senegal\/#La_premiere_marque_de_detergent_du_Senegal_fait_lunanimite\" >La premi\u00e8re marque de d\u00e9tergent du S\u00e9n\u00e9gal fait l&rsquo;unanimit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sagaciresearch.com\/fr\/madar-elue-meilleure-marque-de-detergent-au-senegal\/#Pourquoi_Madar_est-il_a_lavant-garde_des_choix_en_matiere_de_detergents_au_Senegal\" >Pourquoi Madar est-il \u00e0 l&rsquo;avant-garde des choix en mati\u00e8re de d\u00e9tergents au S\u00e9n\u00e9gal ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sagaciresearch.com\/fr\/madar-elue-meilleure-marque-de-detergent-au-senegal\/#Suivi_de_la_sante_des_marques_en_Afrique\" >Suivi de la sant\u00e9 des marques en Afrique<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le march\u00e9 des d\u00e9tergents au S\u00e9n\u00e9gal est en constante \u00e9volution. On contaste une demande croissante pour de la lessive de grande qualit\u00e9. Une r\u00e9cente enqu\u00eate de <a href=\"https:\/\/sagaciresearch.com\/products\/sagabrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">SagaBrand<\/a> men\u00e9e en avril 2023 a demand\u00e9 aux membres du <a href=\"https:\/\/sagaciresearch.com\/online-panel-in-senegal\/\" target=\"_blank\" rel=\"noreferrer noopener\">panel en ligne au S\u00e9n\u00e9gal<\/a> quelles marques de lessive repr\u00e9sentaient une bonne ou une mauvaise qualit\u00e9 parmi les marques qu&rsquo;ils connaissaient. \u00c0 partir de ces r\u00e9sultats, un score de qualit\u00e9 est g\u00e9n\u00e9r\u00e9 afin de r\u00e9v\u00e9ler le choix des consommateurs pour les marques de d\u00e9tergents de meilleure qualit\u00e9 au S\u00e9n\u00e9gal. Lisez la suite pour conna\u00eetre le classement&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revelation_des_marques_de_detergents_les_mieux_notees_au_Senegal\"><\/span><strong>R\u00e9v\u00e9lation des marques de d\u00e9tergents les mieux not\u00e9es au S\u00e9n\u00e9gal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les r\u00e9sultats de l&rsquo;enqu\u00eate en ligne aupr\u00e8s des consommateurs montrent une forte performance de la marque locale de d\u00e9tergent Madar. Elle est produite par le groupe ouest-africain <a href=\"https:\/\/www.madar-senegal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;D Industries<\/a>, sp\u00e9cialis\u00e9 dans les produits d&rsquo;entretien m\u00e9nager. Madar arrive ainsi en t\u00eate avec une forte avance gr\u00e2ce \u00e0 un score de qualit\u00e9 de 86 %. <\/p>\n\n\n\n<p>Voici les principales marques de d\u00e9tergent au S\u00e9n\u00e9gal, selon le score de qualit\u00e9 de SagaBrand :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Madar (par <a href=\"https:\/\/www.madar-senegal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;D Industries<\/a> du S\u00e9n\u00e9gal) &#8211; 86% de score de qualit\u00e9<\/li>\n\n\n\n<li>La Main &#8211; (par <a href=\"https:\/\/www.avril.com\/en\/avril-group\/subsidiaries-and-brands\/oleosen\" target=\"_blank\" rel=\"noreferrer noopener\">Oleosen<\/a>, d\u00e9tenu par le marocain <a href=\"https:\/\/www.lesieur-cristal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lesieur Cristal<\/a>, en charge du d\u00e9veloppement des activit\u00e9s du groupe fran\u00e7ais <a href=\"https:\/\/www.avril.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avril<\/a> dans le secteur des biens de consommation en Afrique) &#8211; 67%.<\/li>\n\n\n\n<li>Saba (fabrication chinoise) &#8211; 60<\/li>\n\n\n\n<li><a href=\"https:\/\/www.persavon.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Persavon<\/a> (d\u00e9tenu par <a href=\"https:\/\/www.linkedin.com\/company\/alliance-sas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alliance \/ Desa Group<\/a>) &#8211; 59%.<\/li>\n\n\n\n<li>Le Chat (d\u00e9tenu par le groupe allemand <a href=\"https:\/\/www.henkel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henkel<\/a>) &#8211; 58%.<\/li>\n\n\n\n<li>Ariel (propri\u00e9t\u00e9 de la multinationale <a href=\"https:\/\/africa.pg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Procter &amp; Gamble<\/a>) &#8211; 55 %.<\/li>\n\n\n\n<li>Super Croix (d\u00e9tenu par le groupe allemand <a href=\"https:\/\/www.henkel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henkel<\/a>) &#8211; 53 %.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.omo.com\/za\/laundry\/detergent.html\" target=\"_blank\" rel=\"noreferrer noopener\">Omo<\/a> &#8211; (d\u00e9tenu par la multinationale <a href=\"https:\/\/www.unilever.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unilever<\/a>) &#8211; 52%.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/armonia.sn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Armonia<\/a> &#8211; (marque locale) &#8211; 50%<\/li>\n\n\n\n<li>Genie (d\u00e9tenu par le groupe italien <a href=\"https:\/\/www.boltongroup.net\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bolton Group<\/a>) &#8211; 46%<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Detergents-au-Senegal-Podium-Qualite-May-23-1.png\" alt=\"D\u00e9tergents au S\u00e9n\u00e9gal\" class=\"wp-image-16683\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Detergents-au-Senegal-Podium-Qualite-May-23-1.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Detergents-au-Senegal-Podium-Qualite-May-23-1-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2019\/09\/Detergents-au-Senegal-Podium-Qualite-May-23-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">D\u00e9tergents au S\u00e9n\u00e9gal<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_premiere_marque_de_detergent_du_Senegal_fait_lunanimite\"><\/span><strong>La premi\u00e8re marque de d\u00e9tergent du S\u00e9n\u00e9gal fait l&rsquo;unanimit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout d&rsquo;abord, l&rsquo;un des signes de la forte emprise de Madar dans l&rsquo;esprit des consommateurs n&rsquo;est pas seulement l&rsquo;indice \u00e9lev\u00e9 de bonne qualit\u00e9. Il s&rsquo;agit aussi d&rsquo;un tr\u00e8s faible taux d&rsquo;opinions \u00ab\u00a0ind\u00e9cises\u00a0\u00bb ou neutres. En effet, moins de 10 % des personnes interrog\u00e9es connaissant la marque n&rsquo;ont pas pu choisir entre une qualit\u00e9 positive ou n\u00e9gative lorsqu&rsquo;il s&rsquo;est agi d&rsquo;\u00e9valuer la qualit\u00e9 de la marque. En revanche, toutes les autres marques pr\u00e9sentent des niveaux d&rsquo;incertitude beaucoup plus \u00e9lev\u00e9s (de \u00bc \u00e0 la moiti\u00e9 des personnes interrog\u00e9es). Cela t\u00e9moigne notamment d&rsquo;un manque de connaissance ou d&rsquo;int\u00e9r\u00eat pour ces marques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Detail-Qualite-May-23.png\" alt=\"D\u00e9tergents au S\u00e9n\u00e9gal\" class=\"wp-image-16674\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Detail-Qualite-May-23.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Detail-Qualite-May-23-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Detail-Qualite-May-23-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><em>Marques de d\u00e9tergent au S\u00e9n\u00e9gal &#8211; D\u00e9tail de l&rsquo;\u00e9valuation de la qualit\u00e9<\/em><\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Ensuite, contrairement \u00e0 ses concurrents, la marque Madar parvient \u00e0 convaincre les consommateurs de mani\u00e8re relativement \u00e9gale. Ceci \u00e0 travers tous les groupes d&rsquo;\u00e2ge et de revenus. \u00c0 l&rsquo;inverse, les autres marques de d\u00e9tergents au S\u00e9n\u00e9gal affichent des r\u00e9sultats plus contrast\u00e9s aupr\u00e8s des consommateurs. Par exemple, La Main et Le Chat sont plus forts parmi la classe moyenne aspirante. Saba et Persavon obtiennent eux de meilleurs r\u00e9sultats parmi les r\u00e9pondants les plus ais\u00e9s.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Qualite-par-revenus-May-23.png\" alt=\"D\u00e9tergents au S\u00e9n\u00e9gal\" class=\"wp-image-16676\" srcset=\"https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Qualite-par-revenus-May-23.png 800w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Qualite-par-revenus-May-23-300x188.png 300w, https:\/\/sagaciresearch.com\/wp-content\/uploads\/2023\/05\/Detergents-au-Senegal-Qualite-par-revenus-May-23-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Les 5 marques de d\u00e9tergents les plus vendues au S\u00e9n\u00e9gal &#8211; par revenus<\/em><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?subject=I%20want%20to%20have%20access%20to%20more%20data&amp;show=download&amp;source=Laundry%20SN%20May23%20&amp;file=\/\/2019\/09\/Detergents-au-Senegal-Rapport-SagaBrand-Mai-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_Madar_est-il_a_lavant-garde_des_choix_en_matiere_de_detergents_au_Senegal\"><\/span><strong>Pourquoi Madar est-il \u00e0 l&rsquo;avant-garde des choix en mati\u00e8re de d\u00e9tergents au S\u00e9n\u00e9gal ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Madar est pr\u00e9sent sur le segment des produits m\u00e9nagers au S\u00e9n\u00e9gal depuis plus de 20 ans et a r\u00e9ussi \u00e0 s&rsquo;imposer face aux marques internationales. Plusieurs facteurs potentiels peuvent contribuer \u00e0 expliquer pourquoi la marque s\u00e9n\u00e9galaise a atteint cette position de leader sur le march\u00e9.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une strat\u00e9gie de prix comp\u00e9titive,&nbsp;<\/li>\n\n\n\n<li>Un large choix dans le segment des produits d&rsquo;entretien r\u00e9pondant aux besoins de la plupart des consommateurs en mati\u00e8re de soins m\u00e9nagers. Ils produisent du savon \u00e0 lessive, des d\u00e9tergents en poudre et liquides, du liquide vaisselle, du savon pour les mains, du savon en barre, etc.&nbsp;<\/li>\n\n\n\n<li>Options de conditionnement adapt\u00e9es \u00e0 tous les budgets (de l&#8217;emballage de 10 kg aux sachets de petite taille)<\/li>\n\n\n\n<li>Une strat\u00e9gie de communication efficace, le parrainage d&rsquo;\u00e9v\u00e9nements sportifs \u00e9tablissant une image de marque forte associ\u00e9e \u00e0 la qualit\u00e9, \u00e0 la fiabilit\u00e9 et \u00e0 la durabilit\u00e9.<\/li>\n\n\n\n<li>Offres promotionnelles attrayantes<\/li>\n\n\n\n<li>Un r\u00e9seau de distribution \u00e9tendu dans tout le pays, y compris dans les zones rurales, garantissant la proximit\u00e9 avec les consommateurs<\/li>\n<\/ul>\n\n\n\n<p>Le suivi de l&rsquo;\u00e9volution des performances de ces marques dans le temps sera essentiel dans un contexte de concurrence intense. En effet, le groupe s\u00e9n\u00e9galais Oleosen, soutenu par le <a href=\"https:\/\/www.avril.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">groupe Avril<\/a> et <a href=\"https:\/\/castel-afrique.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Castel<\/a> et produisant la marque La Main, a r\u00e9cemment annonc\u00e9 un investissement de 6 millions d&rsquo;euros dans une savonnerie industrielle \u00e0 Dakar. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Suivi_de_la_sante_des_marques_en_Afrique\"><\/span><strong>Suivi de la sant\u00e9 des marques en Afrique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ces donn\u00e9es proviennent de SagaBrand, l&rsquo;observatoire permanent de la sant\u00e9 des marques au S\u00e9n\u00e9gal. Il s&rsquo;agit d&rsquo;un suivi mensuel de 25 indicateurs cl\u00e9s de performance (KPI) pour plus de 2 000 marques dans des dizaines de pays africains. Il est bas\u00e9 sur un questionnaire standard qui permet de comparer les r\u00e9sultats entre cat\u00e9gories, donn\u00e9es d\u00e9mographiques et pays. \u00c0 titre d&rsquo;exemple, et toujours en rapport avec le march\u00e9 des lessives, nous avons \u00e9tudi\u00e9 les <a href=\"https:\/\/sagaciresearch.com\/sunlight-ariel-preferred-detergents-across-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9tergents pr\u00e9f\u00e9r\u00e9s en Afrique<\/a> il y a quelques ann\u00e9es.<\/p>\n\n\n\n<p>Une autre fa\u00e7on d&rsquo;\u00e9valuer rapidement la performance d&rsquo;une marque sur le march\u00e9 est de proc\u00e9der \u00e0 des v\u00e9rifications rapides des placards des consommateurs en s&rsquo;appuyant \u00e9galement sur notre panel panafricain en ligne. C&rsquo;est ce que nous avons fait il y a quelques mois pour \u00e9valuer les <a href=\"https:\/\/sagaciresearch.com\/top-10-laundry-brands-in-ivory-coast\/\" target=\"_blank\" rel=\"noreferrer noopener\">marques de lessive pr\u00e9f\u00e9r\u00e9es des consommateurs ivoiriens<\/a>. <\/p>\n\n\n\n<p>Pour conclure, si vous souhaitez en savoir plus sur SagaBrand ou sur la mani\u00e8re d&rsquo;\u00e9tudier les habitudes des consommateurs s\u00e9n\u00e9galais, veuillez envoyer un courriel \u00e0 contact@sagaciresearch.com. Ou simplement cliquez ci-dessous.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sagaciresearch.com\/contact\/?show=contact&amp;source=Contact%20Laundry%20SN%20May23\" target=\"_blank\" rel=\"noreferrer noopener\">Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie<\/strong><\/h3>\n\n\n\n<p>SagaBrand, l&rsquo;outil de suivi continu des marques sur le continent africain. Plus de 2 000 marques sont \u00e9valu\u00e9es quotidiennement par notre panel en ligne.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Question<\/span>: Parmi les marques suivantes, laquelle repr\u00e9sente une BONNE qualit\u00e9 ? Laquelle des marques suivantes est de MAUVAISE qualit\u00e9 ? Calcul du score : Bonne qualit\u00e9 <em>moins <\/em>Mauvaise qualit\u00e9<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Population<\/span>: adultes de plus de 18 ans.&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Base<\/span>: R\u00e9pondants connaissant la marque.&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">P\u00e9riode<\/span>: avril 2023<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des d\u00e9tergents au S\u00e9n\u00e9gal est en constante \u00e9volution. On contaste une demande croissante pour de la lessive de grande qualit\u00e9. Une r\u00e9cente enqu\u00eate de SagaBrand men\u00e9e en avril 2023 a demand\u00e9 aux membres du panel en ligne au S\u00e9n\u00e9gal quelles marques de lessive repr\u00e9sentaient une bonne ou une mauvaise qualit\u00e9 parmi les marques<\/p>\n","protected":false},"author":7,"featured_media":16669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,692,656,651,691],"tags":[653,695,693,694,696],"class_list":["post-16644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-entretien-menager","category-pays","category-sagabrand-fr","category-senegal-fr","tag-afrique","tag-detergent-fr","tag-entretien-de-la-maison","tag-lessive","tag-savon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madar \u00e9lue meilleure marque de d\u00e9tergent au S\u00e9n\u00e9gal - 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