{"id":16510,"date":"2023-04-20T13:56:45","date_gmt":"2023-04-20T11:56:45","guid":{"rendered":"https:\/\/sagaciresearch.com\/?p=16510"},"modified":"2025-02-11T12:22:40","modified_gmt":"2025-02-11T11:22:40","slug":"coca-cola-au-cameroun-trop-gros-pour-faire-faillite","status":"publish","type":"post","link":"https:\/\/sagaciresearch.com\/fr\/coca-cola-au-cameroun-trop-gros-pour-faire-faillite\/","title":{"rendered":"Coca-Cola au Cameroun : trop gros pour faire faillite ?"},"content":{"rendered":"\r\n

Nature abhors vacuum. L’exp\u00e9rience r\u00e9cente de Coca-Cola au Cameroun en est un bon exemple.\u00a0<\/p>\r\n\r\n\r\n\r\n

Comme en Angola, au Burkina Faso, en \u00c9gypte, en C\u00f4te d’Ivoire et au S\u00e9n\u00e9gal quelques mois plus t\u00f4t, l’industrie camerounaise des boissons a \u00e9t\u00e9 secou\u00e9e. En effet, les d\u00e9cisions strat\u00e9giques de Castel<\/a> (\u00e0 travers Les Brasseries du Cameroun \/ SABC<\/a>) et de Coca-Cola Company<\/a> ont conduit la marque \u00e9ponyme \u00e0 une situation charni\u00e8re, aboutissant en 2022 \u00e0 rien d’autre qu’un arr\u00eat de la production, et finalement \u00e0 un d\u00e9r\u00e9f\u00e9rencement brutal. Les ventes de Coca-Cola au Cameroun se sont litt\u00e9ralement effondr\u00e9es en l’espace de quelques mois.<\/p>\r\n\r\n\r\n\r\n

Entre-temps, dans un geste d\u00e9clar\u00e9 de promotion de l’accessibilit\u00e9 et de la culture africaine, l’industrie des boissons non alcoolis\u00e9es au Cameroun a vu des concurrents remplir progressivement le vide abyssale laiss\u00e9es par Coca-Cola : Source du Pays<\/a> avec American Cola<\/a> sous licence de Monarch Beverages<\/a> et SABC avec World Cola lanc\u00e9 seulement en mars 2022. Tout comme l’eau remplit une entaille cr\u00e9\u00e9e par un tremblement de terre.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/a>\r\n
Coca-Cola au Cameroun (performance du commerce de d\u00e9tail 2022)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
\r\n
T\u00e9l\u00e9charger la diapositive <\/strong><\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

Quelle est la prochaine \u00e9tape pour Coca-Cola au Cameroun ?<\/strong><\/h3>\r\n\r\n\r\n\r\n

Peu apr\u00e8s, Coca-Cola a conclu un accord avec Gracedom Investment, dirig\u00e9 par l’entrepreneuse locale Jacqueline Dongmo. Fra\u00eechement cr\u00e9\u00e9e,Coca-Cola Gracedom Bottling Company<\/a> a repris la production des produits Coca-Cola (y compris Fanta et Sprite) d\u00e9but 2023. La distribution de Coca-cola au Cameroun est d\u00e9sormais pr\u00eate \u00e0 red\u00e9marrer avec un objectif de 7% \u00e0 30% de part de march\u00e9 des boissons gazeuses au Cameroun en 2024.<\/p>\r\n\r\n\r\n\r\n

Mais quelle sera la place de Coca-Cola dans ce nouvel environnement ? La part de march\u00e9 de Coca-Cola au Cameroun sera-t-elle \u00e0 la hauteur des attentes ?<\/p>\r\n\r\n\r\n\r\n

Il sera int\u00e9ressant de voir comment ces \u00e9v\u00e9nements affectent \u00e9galement la perception des consommateurs, y compris les pr\u00e9f\u00e9rences en mati\u00e8re de marques. Si Coca-Cola se classait en 5e position des boissons gazeuses pr\u00e9f\u00e9r\u00e9es au Cameroun<\/a> en 2022, on peut se demander quelle sera sa performance en 2023…<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Suivre vos marques avec l’Audit de retail en Afrique<\/strong><\/h3>\r\n\r\n\r\n\r\n

Ces donn\u00e9es ont \u00e9t\u00e9 saisies par SagaTracker<\/a>, l’outil d’audit du commerce de d\u00e9tail syndiqu\u00e9. Cela couvre plus de 70 cat\u00e9gories de produits de grande consommation (y compris les boissons non alcoolis\u00e9es) sur 13 march\u00e9s en Afrique. SagaTracker fournit une vision objective, quantifiable et rentable de la performance des diff\u00e9rentes marques d’une cat\u00e9gorie dans un pays donn\u00e9.<\/p>\r\n\r\n\r\n\r\n

Si vous souhaitez en savoir plus sur les audits de la vente au d\u00e9tail en Afrique ou sur le suivi de la sant\u00e9 des marques dans la vente au d\u00e9tail traditionnelle en Afrique, veuillez envoyer un mail \u00e0 contact@sagaciresearch.com. Ou cliquez simplement sur le lien ci-dessous.<\/p>\r\n\r\n\r\n\r\n

\r\n
Contactez-nous<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

M\u00e9thodologie<\/strong><\/h4>\r\n\r\n\r\n\r\n

Enqu\u00eate SagaTracker<\/p>\r\n\r\n\r\n\r\n

Donn\u00e9es sur les cat\u00e9gories de boisseaux non-alcoolis\u00e9es gazeuses collect\u00e9es aupr\u00e8s d’un \u00e9chantillon repr\u00e9sentatif de points de vente au Cameroun du deuxi\u00e8me au quatri\u00e8me trimestre 2022.<\/p>\r\n\r\n\r\n\r\n

Cr\u00e9dit photo : Coca-Cola<\/em><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Nature abhors vacuum. L’exp\u00e9rience r\u00e9cente de Coca-Cola au Cameroun en est un bon exemple.\u00a0 Comme en Angola, au Burkina Faso, en \u00c9gypte, en C\u00f4te d’Ivoire et au S\u00e9n\u00e9gal quelques mois plus t\u00f4t, l’industrie camerounaise des boissons a \u00e9t\u00e9 secou\u00e9e. En effet, les d\u00e9cisions strat\u00e9giques de Castel (\u00e0 travers Les Brasseries du Cameroun \/ SABC) et<\/p>\n","protected":false},"author":7,"featured_media":16515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,725,719,748,718],"tags":[653,764,780,766,779,765],"class_list":["post-16510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biens-de-consommation","category-boissons-non-alcoolisees","category-cameroun","category-sagatracker-fr","category-vente-au-detail","tag-afrique","tag-boissons","tag-boissons-gazeuses-non-alcoolisees","tag-boissons-non-alcoolisees","tag-boissons-non-alcoolisees-fr-2","tag-sodas-fr"],"acf":[],"yoast_head":"\nCoca-Cola au Cameroun : trop gros pour faire faillite ? - Sagaci Research<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'histoire fascinante de Coca-Cola au Cameroun et le r\u00e9cent bouleversement de l'industrie des boissons dans le pays \u00e0 travers les donn\u00e9es d'audit de vente au d\u00e9tail de SagaTracker. 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