{"id":17257,"date":"2022-06-21T11:38:00","date_gmt":"2022-06-21T09:38:00","guid":{"rendered":"https:\/\/sagaciresearch.com\/notre-presence\/etudes-de-marche-en-algerie\/"},"modified":"2023-09-06T15:49:55","modified_gmt":"2023-09-06T13:49:55","slug":"etudes-de-marche-en-algerie","status":"publish","type":"page","link":"https:\/\/sagaciresearch.com\/fr\/notre-presence\/etudes-de-marche-en-algerie\/","title":{"rendered":"\u00c9tudes de march\u00e9 en Alg\u00e9rie"},"content":{"rendered":"<p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1614249031381{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">L&rsquo;Alg\u00e9rie offre des opportunit\u00e9s uniques dans des secteurs cl\u00e9s tels que les t\u00e9l\u00e9communications et l&rsquo;\u00e9conomie num\u00e9rique gr\u00e2ce \u00e0 son importante cohorte de jeunes. Par ailleurs, les vagues de r\u00e9formes protectionnistes de 2015 et 2018 ont vu la suspension des importations de plus de 800 produits. Ces r\u00e9formes rendent le march\u00e9 propice au d\u00e9veloppement de produits destin\u00e9s au march\u00e9 local. <\/span>[\/vc_column_text][vc_btn title=\u00a0\u00bbNous contacter\u00a0\u00bb color=\u00a0\u00bborange\u00a0\u00bb link=\u00a0\u00bburl:%2Fcontact%2F%3Fshow%3Dcontact%26source%3DSagaBrand%2520Contact|title:Contact%20us\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1655804589657{padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb13852&Prime; img_size=\u00a0\u00bb400&#215;400&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbfadeIn\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655372764432{border-bottom-width: 20px !important;padding-top: 20px !important;background-color: #ededa1 !important;}\u00a0\u00bb el_class=\u00a0\u00bbgradient\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1614249031381{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb14015&Prime; img_size=\u00a0\u00bb400&#215;400&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_circle_2&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space][vc_column_text]<\/p>\n<h2><strong>A propos de l&rsquo;Alg\u00e9rie<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L&rsquo;Alg\u00e9rie est le plus grand pays d&rsquo;Afrique et se situe au nord du continent, avec une longue c\u00f4te sur la mer M\u00e9diterran\u00e9e, entre le Maroc et la Tunisie. La grande majorit\u00e9 de la population vit dans la partie nord, sur le littoral. L&rsquo;arabe et le berb\u00e8re ou tamazight sont les langues officielles, tandis que le fran\u00e7ais et un certain nombre de dialectes sont parl\u00e9s dans tout le pays. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;Alg\u00e9rie compte plus de 44 millions d&rsquo;habitants, dont 74,8 % vivent dans des zones urbaines, la capitale Alger et Oran \u00e9tant les villes les plus importantes. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1655278436857{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdownloadpdf\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1655278397607{background-color: #ffffff !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n<h2><strong>Pourquoi r\u00e9aliser une \u00e9tude de march\u00e9 ?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Les hydrocarbures jouent un r\u00f4le majeur dans l&rsquo;\u00e9conomie alg\u00e9rienne, repr\u00e9sentant environ 30 % de son PIB et 95 % de ses exportations. Toutefois, le secteur des services est le plus important, avec 47 % du PIB, tandis que l&rsquo;industrie et l&rsquo;agriculture repr\u00e9sentent respectivement 39 % et 13 % du PIB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9conomie est fortement influenc\u00e9e par le gouvernement, en partie en raison de la gouvernance socialiste post-coloniale du d\u00e9veloppement du pays. Ses principales industries sont le p\u00e9trole et le gaz naturel, l&rsquo;\u00e9lectricit\u00e9, la p\u00e9trochimie et l&rsquo;agroalimentaire. Ses produits agricoles sont, entre autres, les pommes de terre, le bl\u00e9 et le lait. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655445562357{background-image: url(https:\/\/sagaciresearch.com\/wp-content\/uploads\/2022\/06\/market-research-algeria-scaled.jpg?id=14017) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb400px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1655278436857{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdownloadpdf\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1655278397607{background-color: #ffffff !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n<h2><strong>Donn\u00e9es repr\u00e9sentatives du march\u00e9<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9laboration d&rsquo;un solide projet de recherche en Alg\u00e9rie vous permettra, \u00e0 vous et \u00e0 votre marque, d&rsquo;acqu\u00e9rir des connaissances sur la mani\u00e8re de tirer parti d&rsquo;un march\u00e9 jeune et en pleine croissance. Des informations pr\u00e9cises et actualis\u00e9es vous permettent de prendre des d\u00e9cisions \u00e9clair\u00e9es et de p\u00e9n\u00e9trer votre march\u00e9 cible sur le continent africain. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, la conduite de projets de recherche en Alg\u00e9rie, le plus grand pays d&rsquo;Afrique, pose des probl\u00e8mes complexes. Avec l&rsquo;augmentation du co\u00fbt de la vie dans les principaux centres urbains, le changement de mod\u00e8le de consommation devient plus visible entre les populations urbaines et rurales. Nous pouvons vous aider \u00e0 tirer le meilleur parti de votre entreprise gr\u00e2ce \u00e0 nos outils\u00a0 :<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655372755822{padding-top: 47px !important;padding-bottom: 60px !important;background-color: #ededa1 !important;}\u00a0\u00bb el_class=\u00a0\u00bbgradient\u00a0\u00bb][vc_column][vc_custom_heading stm_title_font_weight=\u00a0\u00bb400&Prime; text=\u00a0\u00bbM\u00e9thodes d&rsquo;\u00e9tude de march\u00e9 en Alg\u00e9rie\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|text_align:center\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb20&Prime; el_class=\u00a0\u00bbsquare\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1620309789350{background-color: #ffffff !important;}\u00a0\u00bb][stm_info_box align_center=\u00a0\u00bbyes\u00a0\u00bb style=\u00a0\u00bbstyle_2&Prime; title=\u00a0\u00bbPanel en ligne\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655805170878{padding-top: 10px !important;padding-right: 50px !important;padding-bottom: 10px !important;padding-left: 50px !important;}\u00a0\u00bb]<span style=\"font-weight: 400;\">Acc\u00e9dez \u00e0 des milliers de nos repr\u00e9sentants sur le terrain qui vous permettront d&rsquo;obtenir des informations pr\u00e9cieuses sur les opinions des consommateurs dans un certain nombre de domaines d\u00e9mographiques. <\/span><a href=\"https:\/\/sagaciresearch.com\/products\/online-panels\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<span style=\"font-weight: 400;\">Cliquez ici pour plus d&rsquo;informations<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> [\/stm_info_box][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1620309810456{background-color: #ffffff !important;}\u00a0\u00bb][stm_info_box align_center=\u00a0\u00bbyes\u00a0\u00bb style=\u00a0\u00bbstyle_2&Prime; title=\u00a0\u00bbSagaBrand\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1694004067708{padding-top: 10px !important;padding-right: 50px !important;padding-bottom: 10px !important;padding-left: 50px !important;}\u00a0\u00bb]<span style=\"font-weight: 400;\">Mesurez la sant\u00e9 de votre marque et transformez des informations pr\u00e9cieuses en r\u00e9sultats. Nous fournissons des rapports mensuels, trimestriels ou semestriels. Choisissez l&rsquo;option qui convient le mieux \u00e0 votre entreprise et commencez \u00e0 surveiller la sant\u00e9 de votre marque. <\/span><a href=\"https:\/\/sagaciresearch.com\/products\/sagabrand\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<span style=\"font-weight: 400;\">D\u00e9couvrez les options qui s&rsquo;offrent \u00e0 vous ici<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span>[\/stm_info_box][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb20&Prime; el_class=\u00a0\u00bbsquare\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1620309927520{background-color: #ffffff !important;}\u00a0\u00bb][stm_info_box align_center=\u00a0\u00bbyes\u00a0\u00bb style=\u00a0\u00bbstyle_2&Prime; title=\u00a0\u00bbSagaCube\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655805189092{padding-top: 10px !important;padding-right: 50px !important;padding-bottom: 10px !important;padding-left: 50px !important;}\u00a0\u00bb]<span style=\"font-weight: 400;\">Acc\u00e9dez \u00e0 un rapport unique et approfondi sur les habitudes de consommation de vos consommateurs cibles. Choisissez parmi une liste de plus de 140 \u00e9l\u00e9ments dans le pays qui vous int\u00e9resse et t\u00e9l\u00e9chargez votre rapport d\u00e8s aujourd&rsquo;hui ! <\/span><a href=\"https:\/\/sagaciresearch.com\/products\/sagacube\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Acc\u00e9der ici. <\/span><\/a>[\/stm_info_box][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1620309998812{background-color: #ffffff !important;}\u00a0\u00bb][stm_info_box align_center=\u00a0\u00bbyes\u00a0\u00bb style=\u00a0\u00bbstyle_2&Prime; title=\u00a0\u00bbSagaTracker\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1655805198296{padding-top: 10px !important;padding-right: 50px !important;padding-bottom: 10px !important;padding-left: 50px !important;}\u00a0\u00bb]<span style=\"font-weight: 400;\">Obtenez des informations cl\u00e9s sur les canaux de distribution les plus efficaces pour vos produits. Acc\u00e9dez \u00e0 des mesures directes en fonction de vos besoins. <\/span><a href=\"https:\/\/sagaciresearch.com\/products\/sagatracker\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<span style=\"font-weight: 400;\">Contactez nous ici<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> [\/stm_info_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading stm_title_font_weight=\u00a0\u00bb400&Prime; text=\u00a0\u00bbEn savoir plus sur les \u00e9tudes syndiqu\u00e9es en Alg\u00e9rie\u00a0\u00bb font_container=\u00a0\u00bbtag:h3|text_align:center\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][stm_news loop=\u00a0\u00bbsize:4|post_type:post|categories:97&Prime; posts_per_row=\u00a0\u00bb4&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1614249031381{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_column_text]L&rsquo;Alg\u00e9rie offre des opportunit\u00e9s uniques dans des secteurs cl\u00e9s tels que les t\u00e9l\u00e9communications et l&rsquo;\u00e9conomie num\u00e9rique gr\u00e2ce \u00e0 son importante cohorte de jeunes. Par ailleurs, les vagues de r\u00e9formes protectionnistes de 2015 et 2018 ont vu la suspension des importations de plus de 800 produits.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":16105,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17257","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tudes de march\u00e9 en Alg\u00e9rie - Sagaci Research<\/title>\n<meta name=\"description\" content=\"Algeria is the largest country in Africa, with a long coastline on the Mediterranean Sea. 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