Featured Publications

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March 2014

The “Mass-Affluent” Nigerian Consumer

This report is the first of our Affluent Consumer series covering countries across the African continent. It provides a detailed description of mass affluent households in Nigeria (households with a monthly household income above USD 1,000). The report probes the lifestyle of … Continue reading

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January 2014

Garment retail across Africa

This publication provides clear visibility on the current clothing retail landscape across Africa’s key countries and could be market for international clothing retailers. It presents a detailed picture of the garment retail sector across Africa’s key markets and supplies key … Continue reading

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September 2013

Consumer Banking Nigeria

In this first edition, we explore consumer banking scene, payment habits and expenses in Nigeria’s urban areas. We explore banking perception of both account and non account holders, and provide: figures on market share, positioning and a comparison on clients … Continue reading

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August 2013

Grocery retail in Ethiopia (Addis Ababa)

This publication presents a detailed description of the grocery retail market in Addis Ababa, including its current status and prospects for development. It supplies foundational macroeconomic, demographic, business and consumer data for 2008-2012 and forecasts for 2013-2018. The market overview … Continue reading

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