Featured Publications


March 2014

The “Mass-Affluent” Nigerian Consumer

This report is the first of our Affluent Consumer series covering countries across the African continent. It provides a detailed description of mass affluent households in Nigeria (households with a monthly household income above USD 1,000). The report probes the lifestyle of … Continue reading


January 2014

Garment retail across Africa

This publication provides clear visibility on the current clothing retail landscape across Africa’s key countries and could be market for international clothing retailers. It presents a detailed picture of the garment retail sector across Africa’s key markets and supplies key … Continue reading


September 2013

Dairy retail in Sudan

In this report we look into the retail landscape for Dairy in Khartoum Sudan, the report is base on in the field interviews to local retailers and distributors conducted through August 2013 it provides: Types of retailers ans its characteristics, … Continue reading


September 2013

Consumer Banking Nigeria

In this first edition, we explore consumer banking scene, payment habits and expenses in Nigeria’s urban areas. We explore banking perception of both account and non account holders, and provide: figures on market share, positioning and a comparison on clients … Continue reading